Spartan Stores Goes Local With Michigan-Made Premium Ice Cream

Grand Rapids, Michigan based grocer Spartan Stores is taking local and American made to heart with its new Private Brand ice cream. This is all good news for Michiganders.  Grand Rapids-based Spartan Stores announced today the introduction of its new Michigan-made Indulgent Creations premium ice cream.  Four Indulgent Creations will be available year round through Spartan Stores D&W Fresh Market, Family Fare, Felpausch, Glen’s Market, and VG’s Stores, as well as through nearly 400 independent stores in Michigan and Northern Indiana selling Spartan Stores brand products.  The four core flavors include: Double Vanilla, Toasted Butter Pecan, Mint Chip, and Double Dark Chocolate.

8 Seasonal Flavors
Eight additional seasonal flavors will be carried for a limited time only throughout the year, including ‘Just in time for the Holidays’ – White Christmas, a mint flavored ice cream made with candy holiday shapes (Stockings and Christmas trees.)

The seasonal flavors are planned to change with the seasons.  For example, in the summer months you can look forward to Michigan Blueberry and Peaches & Cream flavors.  In the fall, Honey & Caramel and Apple Pie will hit the freezers. Additional seasonal flavors include Brownies & Fudge and Cafe Mocha. Most seasonal flavors are scheduled to be available in stores for three months.  However, White Christmas will only be available only through December.

According to Alan Hartline, Executive Vice President Merchandising and Marketing,

“Spartan Indulgent Creations are made in Michigan and many of its finest flavorings and ingredients are sourced locally. Supporting Michigan companies and farmers is extremely important to Spartan Stores and we’re very pleased that we have West Michigan connections for this premium line of ice cream. Great care and attention go into perfecting this luscious ice cream to get the thick and rich consistency. It is made with more butter fat and less air than regular ice cream, making it thick and rich.”

Indulgent Creations will retail for $4.59 – coupons are available at

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.