Fresh & Easy Launches Private Brand Sparkling Ciders

Tesco’s US chain Fresh & Easy Neighborhood Market has introduced a new line of Private Brand seasonal sparkling ciders for have designed a range of seasonal non alcoholic sparkling ciders designed by the English branding consultancy P&W. These seasonal favorites are and available in apple and grape varieties.

The sparkling seasonal ciders are all about celebration – they are great for kids and a welcome bit of fizz for adults too! The design needed to reflect all that is fun and exciting about the holiday season – Vibrant colors help bring the design to life and the woodblock style graphics lend an air of craftsmanship to the product whilst retaining a bold, contemporary feel.  The use of a black label and gold foil add an extra bit of party sparkle to the bottles, ensuring that they would be a welcome addition to any celebration – who needs champagne?!

According to P&W, “We felt this traditional product should be brought up to date with a contemporary design. Just because it doesn’t contain alcohol, doesn’t mean it shouldn’t compete as well as a wine label would. The addition of gold foil on the label ties in with the gold foil on the neck wrap, giving it that elegant touch. Our solution makes it perfect to bring to a party or for gifting”.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.