Bentonville, Arkansas based Walmart and Procter & Gamble continued their partnership on “family friendly” entertainment this month with a third made-for-TV movie. A Walk in My Shoes aired December. 3 on NBC. This is the third film to be produced by the Association of National Advertisers’ Alliance for Family Entertainment, for which P&G and Walmart serve as co-chairs. The first two family friendly and mediocre films included: Secrets of the Mountain and The Jensen Project, aired earlier this year.
A co-branded “Family Movie Night” website and emails to registered consumers promoted the film’s premiere.
Once again Walmarts ever-present Private Brand Great Value received liberal product placement throughout the night as well as numerous Walmart reusable shopping bags and P&G products.
The Private Brand movie will be available exclusively at Walmart on December 4.