This past week the advertising trade magazine Advertising Age published the following article on the continued rise of Private Brands. Despite the somewhat derisive and wonderfully ironic headline the article the article with its corresponding research continues the endless research that says more people are buying Private Brands.
Generic Headline Here
As Part of Recession Cutbacks, Consumers Are Stocking up on Private-Label Goods
Consumers are cutting back in a variety of ways as the recession lingers on. One subtle but important shift can be seen in the rise of generic or private-label brands. According to SymphonyIRI, the private-label consumer-packaged-goods category has seen share of both units and dollars rise in the past two years. An Ad Age/Ipsos Observer survey shows that 90% of consumers who are responsible for a majority of grocery shopping are buying as many or more private-label products this year.