PRO Flex Private Brand from TESCO

The English package design agency We Are Him+Her has designed a Private Brand of styling products for Tesco. “Creative Director Ruth Galloway says “Our challenge was to design a premium and credible range for Tesco styling, building on the proposition of affordable, professional glamour.  This was achieved through a strong range identity and clever use of photography that unites the two brand pillars of classic (older) and funky (younger)”. ProFlex will be available nationwide in the UK from the end of November.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.