Daymon Worldwide Names Carla Cooper CEO & President

Stamford, Connecticut based Private Brand broker Daymon Worldwide announced today the appointment of consumer packaged goods veteran Carla Cooper as the company’s CEO and president effective January 1, 2011. Cooper, a Daymon Worldwide board member since 2009, fills the gap left by the resignation of Alex Miller, the company’s president and first CEO after a 30-year career with the company. Co-founder Milton Sender, will retain his role as chairman of the board.. Allan Noddle who served as interim president will return to the board of directors.

As the second CEO in Daymon Worldwide’s 40-year history, Cooper brings to the role almost 20 years in senior management positions at some of America’s best-known companies, including: Coca-Cola, PepsiCo, Procter and Gamble and The Kellogg Company. Most recently, she served as senior vice president of the Quaker, Tropicana and Gatorade Sales organization. Prior to that, she was President and GM of The Natural and Frozen Foods Division at Kellogg’s.

“The best practices Carla developed during her time in the consumer branding world will help fuel the growth of Daymon Worldwide as the company looks to expand its footprint and customer base,” said Sender, founder and chairman of Daymon Worldwide. “She is a proven leader and general manager who has a keen appreciation for the value of relationships — with clients and internal stakeholders. Having worked side-by-side with Carla on Daymon’s board of directors, I am confident she is the right person to lead Daymon Worldwide into its next phase of growth.”

Cooper inherits from Sender one of the largest private brand companies in the world.

“Milt and his co-founder, Peter Schwartz, built the premier company in the private label and retail services industries,” Cooper said. “I take my role as guardian of their legacy seriously and look forward to the opportunity to broaden and enhance Daymon Worldwide’s position with our employees, business partners and suppliers.”

It will be interesting to see Ms Cooper’s impact on both Daymon Worldwide and Private Brand in as a whole. The question is will she evolve and redefine the company for a the next 40 years of Daymon, or will she maintain business as usual?



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.