Building Private Brand Success: Three Distinct Views

The National Retail Federation’s (NRF) is celebrating its 100th Annual Convention, January in New York City. The convention will feature retailers from across the US including: Walmart, Target, Walgreen, Home Depot, Costco, CVS, Best Buy, Safeway, Rite Aid, YUM! Brands, Staples, TJX Companies, Amazon.com, Dollar General, Gap and more.

Notable for this blog will be a Monday afternoon breakout session focusing on Private Brands.

Building Private Label Success: Three Distinct Views
Monday, 01/10/2011 1:45PM – 2:45PM , Room Hall E, 1E 07/08

Description: In the world of retail, innovation is key, however many retailers are resistant to change. This thought-leadership panel, featuring executives from American Eagle Outfitters, Guitar Center and Macy’s, will discuss how they view private label development including the aspects of innovation, technology, and growth; what has worked for them and why. These industry giants will also touch on how their achievements vary by segment, i.e. hardlines, department store, specialty apparel; and how they promote their success both internally and to Wall Street.

Moderator(s): Sue Welch (TradeStone Software)

Speaker(s): Ed Lares (American Eagle Outfitters), Roger Esnard (Macy’s), Steve Kitay (Guitar Center),

Learning Objectives: Attendees of this session will have received some unique perspectives on where these retailers see that innovation comes from, how have they implemented change, how does speed to market play into cycle time reductions, where did the inspiration and idea for a unified approach to managing their merchandise come from and where do they see the merchandise mix heading. Attendees will also learn these executives’ thoughts on the growing private label market and how they feel it has helped each one of them in their respective segments.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.