OfficeMax Launches Private Brand ‘Holiday Party Bingo’

For many, annual holiday parties can be a stressful time, but with the launch of a new application today from OfficeMax, a leader in office products and services, holiday parties this year are about to get a whole lot more fun! Introducing “Holiday Party Bingo,” an iPhone application that works alone or in conjunction with the companion Facebook app to give holiday party-goers the opportunity to connect around upcoming events, nominate friends or coworkers for playful categories, and share party photos in real-time. Holiday Party Bingo is both a free iPhone application available from the App Store as well as a game on Facebook.

To start, users create their event at Holiday Party Bingo on Facebook, invite friends or coworkers, and customize their Holiday Party Bingo board by selecting twelve categories. Categories range from “Last Man Standing” to “Most Elftastic,” “Appetizer King,” and “World’s Wildest Dancer.” Those who are invited by the host are directed to a special event page on Facebook where they can make predictions about the holiday party by nominating friends or coworkers for a category on the Holiday Party Bingo board. Party-goers who visit the Facebook page also receive a special code giving them access to the Holiday Party Bingo board on their iPhones. During the live event, guests can view their custom party board, take photos and upload photos to Facebook. After the event, party-goers have the chance to view and tag party photos in a special Facebook slideshow and view the winners for each Holiday Party Bingo category. Guests can also order a keepsake 2011 Private Brand calendar through OfficeMax ImPress featuring the photos and categories to keep the holiday party laughter going year-round.

“It’s a tradition at OfficeMax to spread cheer during the holiday season, and this year, we’re bringing cheer and delight to party-goers across the country with the launch of our new Holiday Party Bingo mobile application,” said Bob Thacker, SVP of marketing and advertising for OfficeMax. “Through this application, we hope to offer party-goers an innovative and new way to interact around holiday events, share experiences, and keep the holiday fun going before and after each event.”

Holiday Party Bingo was created by OfficeMax’s mobile team in collaboration with Rosetta, the nation’s largest independent direct and digital interactive agency. In addition to Holiday Party Bingo, OfficeMax is spreading cheer with the launch of its popular holiday eGreeting site,, powered by JibJab where people are creating free personalized eGreetings and sharing with friends, family and coworkers around the globe. On Facebook, OfficeMax fans are also invited to engage in a new application called Elfmas Town where users play holiday games, earn points and exchange them at Santa’s Workshop for shopping promotions at OfficeMax.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.