Decadent Private Brand Desserts from Price Chopper

Price Chopper Supermarkets has introduced a new line of Private Brand cakes. Central Market Classics Decadent Desserts features 15 varieties of unique cakes available in 5-inch and 8-inch sizes. Flavors include Tiramisu, Cannoli Dream, Lemon Berry Bliss, Mocha Madness, Tres Leches, For the Love of Peanut Butter and Coconut Carrot. Also available are fresh fruit tarts, peanut butter pie and single-serve desserts, including petite cheesecakes, eclairs and crullers.

Price Chopper associates participated in the creation of the new products. A team of seven cake decorators from its bakery departments started with customer input and built upon the customer’s likes and special requests. They combined these comments with the most popular dessert specialties and added twists to simple classics.

They are  offering free in-store samples, as well as coupon promotions, including a Facebook coupon for a 5-inch Decadent Dessert for $5.

Previous articleViruses, rashes, pestilence and speeding tickets
Next articleWalgreens Private Brand Family & Friends Event
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.