Private Brand pharmaceutical giant Perrigo today announced that it has launched Naproxen Sodium Soft Gels. This would not normally be news on this site, as I typically discuss brand and brand building and let manufacturer news fall to the trade magazines. This one just falls into the personal realm I am a huge fan of the Soft Gel deliver system and waited anxiously for many years for it to become available, this latest announcement makes both Ibuprofen and Naproxen Sodium available in Soft Gels at a great price. Headache sufferers rejoice.
The product is the generic equivalent of Bayer HealthCare’s Aleve Liquid Gels, 220mg, an OTC analgesic. Aleve Liquid Gels had sales of approximately $80 million, as measured by Information Resources, Inc. Perrigo believes it is the first to market a Private Brand version of this product.
Perrigo’s Chairman and CEO Joseph C. Papa stated, “This approval is another example of Perrigo’s commitment to bring new products to market. Perrigo is working every day to make quality healthcare more affordable.”