Private Brand Head Cures For All!

Private Brand pharmaceutical giant Perrigo today announced that it has launched Naproxen Sodium Soft Gels. This would not normally be news on this site, as I typically discuss brand and brand building and let manufacturer news fall to the trade magazines. This one just falls into the personal realm I am a huge fan of the Soft Gel deliver system and waited anxiously for many years for it to become available, this latest announcement makes both Ibuprofen and Naproxen Sodium available in Soft Gels at a great price. Headache sufferers rejoice.

The product is the generic equivalent of Bayer HealthCare’s Aleve Liquid Gels, 220mg, an OTC analgesic.  Aleve Liquid Gels had sales of approximately $80 million, as measured by Information Resources, Inc. Perrigo believes it is the first to market a Private Brand version of this product.

Perrigo’s Chairman and CEO Joseph C. Papa stated, “This approval is another example of Perrigo’s commitment to bring new products to market. Perrigo is working every day to make quality healthcare more affordable.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.