Insanely Delicious Private Brand From Safeway

Pleasanton, California based grocer Safeway announced the launch of “The Snack Artist” line of Private Brand snacks. The launch announcement came from multiple social media channels including the official Safeway blog, “Today at Safeway”, their Facebook fan page and their Twitter account.

According to the blog:

No, not all artists are doomed to starve! In fact, there’s one that can satisfy the appetites of snack-loving people everywhere. Landing on store shelves this week is “The Snack Artist” – our whole new line of snacks featuring the selection and flavors of crunchy chips you love. We have everything from traditional potato to restaurant style tortilla chips to crunchy Kettle style in a whole host of flavors. What’s better, your shopping experience of our fun-loving and easy-to-spot packaging will keep you smiling. With a “Crunch and a Wink” each of our snacks is named with a clever play on words (Nacho cheese tortilla chips are called “Mariachicheese” – how cute is that? Each package also features a fun little doodle that inspires creative crunching AND also means that playing with your food is now totally acceptable!

Our Snack Artist chips are priced at an everyday great value and feature re-sealable bags. So everything stays fresh and you don’t have to fuss with rubber bands or those giant yellow clips just to keep your chips crunchy. Tell us what you think of our new Snack Artist!



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.