CAREER MONDAY: Private Brand Manager – FAO Schwarz: Toys R Us

Private Brand Manager – FAO Schwarz
Job Numbe
r: 13758
Please note:
Travel overseas at least 2X per year for 2 weeks at a time

Position Summary:
The Global Private Brand Manager will serve as a leader and primary manager supporting his/her designated brands merchandising objectives across all countries (US, Canada, UK, France, Spain, Central Europe, Japan, and Australia) and across all formats (stores, online, franchises, and other).  He/she will lead the expansion of the range of private label products across the division to achieve corporate sales growth, profit and productivity targets.

Primary Duties and Responsibilities:

Business Leadership:  Leading his/her private brand team and coordinating the activities of the Subject Expert Team (SET), to create integrated global product ranges/brands that incorporate specific country requirements/opportunities to achieve budget and target margins.  Overall, responsibility includes leading private brands’ increased penetration globally.

Market Intelligence:  Understanding trends, hot products/categories, target market needs/ issues, and competition from national vendors and other private labels, and then communicating and reacting as appropriate.

Planning: Creating financial, product range, merchandising and marketing plans by brand by season inclusive of input from merchants, product development experts and suppliers.  Additionally, the brand manager will be responsible for maximizing returns per item by incorporating product lifecycle management.

Range Development/Product Marketing:  Determining plans to develop a core range, establish driver items, and recommend a pricing hierarchy for his/her brand’s).  Provide input into merchant partners to determine space allocation, signage, in-store placement and roto positioning.

Brand Building and Integrity: Manage the brand growth and profitability targets while identifying unique product offerings that achieve customer relevance and market differentiation. Control SKU count within brands and to ensure that all new products are appropriately placed and positioned within the brands.

Management: Identifying, prioritizing and launching special projects while managing the day-to-day execution of the range plans by brand by season inclusive of planning, marketing instore merchandising, and postmortem analysis.

People Leadership: Managing the development of team members by setting clear objectives, providing ongoing performance feedback, and evaluating career potential.

A Bachelor’s degree is required; a Masters degree would be highly regarded. Candidates should be highly experienced managers with a proven track record in Brand Management.

Job Function: Product Development
Organization: Headquarters
Primary Location: USA-NJ-Wayne
Work Locations: Headquarters (5905) One Geoffrey Way, Wayne, 07470-2030
Education Level: Bachelor’s Degree


Previous articleHappy Private Brand Thanksgiving
Next articleCareer Monday: Associate Private Brand Manager: Kroger
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.