Sunbury, Pennsylvania based grocer Weis Markets announced the introduction of a new line Private Brand chips, Weis 5 Star Chips by Utz. The premium line includes 25 types of chips, pretzels, and party mixes. The retailer leverages the well-known premium Pennsylvania chip brand “Utz” to co-brand their Private Brand line and bring credibility to the offering.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- William-Sonoma Shines With Private Brand Baking – June 16, 2013
- Champion Brands Now Offers Private Brand Brake Fluids – June 16, 2013
- Fifty2, The MPB Project: A&P – Via Roma – June 13, 2013
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