Food Lion Private Brand Holiday Bake Off

Salisbury, North Carolina based, Delhaize owned grocer Food Lion continues its innovative promotion of its Private Brands with the launch of a four-week online recipe contest to promoting its Private Brands.

The Food Lion Private Brand Holiday Bake Off, launched this past Wednesday and runs through December 14, two winners will be named each week. Consumers may enter by submitting their favorite holiday recipe that uses at least one product from the Food Lion portfolio of Private Brands, including Food Lion, Smart Option and Taste of Inspirations.

There will be two (2) potential prize winners selected for each week, for a total of eight (8) potential prize winners. Each prize winner will receive $500 Food Lion Gift Cards and an assortment of Food Lion Home 360 baking products.

Each of the four weeks focuses on a different holiday food: Week 1 is holiday cookies; Week 2, pies; Week 3, cakes and breads; and Week 4, appetizers. Each week, 50 recipes will be randomly drawn and judged.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.