Comprising candy corn, jellied candies and jelly beans, the product line is being merchandised together in the candy aisle.
The convenience store chain launched the Good Stuff brand last spring by rolling out 24-packs of bottled water. Dedicated floorstands billed the product as “pure & refreshing.”
“The ampm stores are known for providing great value to consumers, and we are always looking for different ways to meet the customer’s snacking needs,” ampm president Bill Fry said in a statement. The chain’s private-label strategy is to offer national-brand quality at a lower price, he said.
Ampm also launched a line of private-label snacks targeting Hispanics in select markets. Dubbed “El Mero” (Spanish for “The Boss”), the line currently consists of three SKUs: chili mango fruit snacks, garbanzos and churritos.
“Hispanic consumers are looking for products with authentic flavors,” Fry said in a statement. “After testing products with more than 400 consumers, we selected their top three choices to launch our El Mero brand. Hispanic consumers have exhibited strong loyalty to the ampm brand, and we will continue to find ways to give them what they want.”
In other activity, ampm in September began offering an exclusive Emergen-C Splash low-calorie drink at its Thirst Oasis beverage fountains. Provided by Foothill Ranch, CA-based Alacer Corp., which makes Emergen-C vitamin-infused drink mixes, the caffeine-free product has 30 calories per 16 ounces and 170% of the recommended daily allowance of vitamin C.
“It’s a chance for us to reach parents who are on the go and want to make healthier choices for their kids,” Fry said in a statement. The chain’s product exclusivity ends Nov. 30.
Ampm also offers private-label Deluge Plus Pomegranate low-calorie flavored water at the fountains.
Source: In-Store Marketing Institute