Take A Shot of Private Brand Tequila at Sams

Sam’s Club, the nation’s eighth largest retailer and leading membership warehouse club, announced today its Private Brand Calle Azul anejo tequila is available in more than 250 Sam’s Club locations. Calle Azul is 100 percent agave anejo tequila produced by the Rodolfo Gonzalez family of Mexico and imported by The Sazerac Company.

“We are very excited about the addition of Calle Azul tequila to Sam’s Club just in time for the holiday season,” said Mark Kenny, senior director, Wine, Beer and Spirits at Sam’s Club. “We know that our members are looking for great values on the items they need for entertaining family and friends and we are proud to offer this fine unique artisan tequila.”

Calle Azul is double distilled using the traditional pot still method from hand-selected agave growing in the Highlands of Jalisco and is aged for a minimum of 18 months in carefully-selected American oak barrels.  Spirits experts have already awarded Calle Azul with a 2010 Gold Medal at the Spirit of Mexico Tequila Competition, a score of 91 points from the Beverage Tasting Institute and a score of 92 points, meaning “excellent and highly recommended,” from Paul Pacult’s 2010 Ultimate Spirits Challenge.

“Created by Mexican tequila master Rodolfo Gonzalez using his family’s 125-year-old distilling process, Calle Azul is truly an amazing anejo tequila that meets the highest industry standards for both quality and flavor,” said David Grapshi, tequila national sales manager for the Sazerac Company. “Its unique taste and aroma are a result of the small batch distillation process passed down through three generations of the Gonzalez family.

Calle Azul is available in a 750 mL bottle and will retail for $19.99. Membership is not required to purchase alcohol on location.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.