Private Brand In Hi-Def Color: PLMA 2010

After an endless swirl of Private Brand pizzas, chocolates, olives and pot stickers, meeting after meeting and one great steak at Gibsons The 2010 PLMA Trade Show has ended. This is the first in a series of posts that takes a look at the highlights and trends of the show or more specifically the Idea Supermarket packaging showcase.

The first in the series is the re-emergence of color or more specifically bright Hi-Def color. After the endless sea of white from every corner of retail – color has re-appeared with a vengeance and it seems to be a welcome antidote too often sparse and ill-conceived designs that appeared on the down slope of the trend curve.

Aldi - Cafe Bistro

A&P - Food Emporium Company
Kmart - Smart Sense
Trader Joes - Pet Food
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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.