After an endless swirl of Private Brand pizzas, chocolates, olives and pot stickers, meeting after meeting and one great steak at Gibsons The 2010 PLMA Trade Show has ended. This is the first in a series of posts that takes a look at the highlights and trends of the show or more specifically the Idea Supermarket packaging showcase.
The first in the series is the re-emergence of color or more specifically bright Hi-Def color. After the endless sea of white from every corner of retail – color has re-appeared with a vengeance and it seems to be a welcome antidote too often sparse and ill-conceived designs that appeared on the down slope of the trend curve.
Aldi – Cafe Bistro
A&P – Food Emporium Company
Kmart – Smart Sense
Trader Joes – Pet Food
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- William-Sonoma Shines With Private Brand Baking – June 16, 2013
- Champion Brands Now Offers Private Brand Brake Fluids – June 16, 2013
- Fifty2, The MPB Project: A&P – Via Roma – June 13, 2013
![MBD-118-MyBrand-Web-Ad1[1]](http://mypbrand.com/wp-content/uploads/2013/06/MBD-118-MyBrand-Web-Ad11.png)
