After an endless swirl of Private Brand pizzas, chocolates, olives and pot stickers, meeting after meeting and one great steak at Gibsons The 2010 PLMA Trade Show has ended. This is the first in a series of posts that takes a look at the highlights and trends of the show or more specifically the Idea Supermarket packaging showcase.
The first in the series is the re-emergence of color or more specifically bright Hi-Def color. After the endless sea of white from every corner of retail – color has re-appeared with a vengeance and it seems to be a welcome antidote too often sparse and ill-conceived designs that appeared on the down slope of the trend curve.
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