Snapshots from PLMA

A few random pictures from the PLMA show. The show retains the same look and feel it has had for the last few years, classic old school trade show in the vintage environs of the Rosemont Convention Center. The big change this year is the significant increase in booths, the show seems to stretch on and on, with never ending booth of all shapes and size. In addition to the usual myriad of pizza, olives and bottled water there is everything from light bulbs to minced herbs. If you have the time and determination to walk and talk you can surely find a gem amongst the aisles of the

Lindsey Hurr of the branding agency Immotion Studios poses in front of her larger than life self.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.