2010 PLMA Show Begins With Education and Innovation

Sunday morning brought an early flight to Chicago for the opening of PLMA’s 2010 Private Label Trade Show in Chicago, Sunday is a bit of a soft opening which features a series of seminars and the opening of the Innovation Hall. The opening session, “Innovation: The Private Label Imperative” featured Michael Sansolo, Contributing Editor for morningnewsbeat.com, he implored retailers and manufacturers alike to, “Ask the tough questions” because “Defending the status quo is the surest way to lose tomorrow.”

The day continued with two sets of workshops featuring nineteen of the participants in the Innovation Hall. Highlights included presentations by Perry Seelert of United*, Todd Maute of CBX, Bruce Kern of Logix3 and Louis Foreman of Edison Nation

After the speakers Innovation Hall opened along with my personal part of the show the Idea Supermarket, expect several more posts from the international collection of packages on display. PLMA’s Idea Supermarket comprises more than 2,000 products spotlighting the latest in product concepts, packaging and program innovations from retailers across the country and around the world.

Stay tuned for more from the show.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.