Get Ready for Live Reports From The PLMA Show

Stay tuned for live coverage beginning on Sunday from the floor of the Private Label Manufacturer Association’s (PLMA) Trade Show in Chicago.

In addition to my posts view live episodes of the PLMA’s video magazine PLMA LIVE! November 15 and 16 on www.PLMALive.com. This years show theme  “Store Brands Got The Power” has sent exhibit sales up more than 15% over last year. New products, new suppliers, new packaging ideas are all going to be on display. PLMA news anchor Jodi Daley and PLMA President Brian Sharoff host a guided tour to what’s ahead at the show. Contributing reports from Michael Sansolo and Len Lewis will make your show visit easier and more productive.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.