Salisbury based Delhaize-owned grocer Food Lion has launched a digital campaign in support of its Private Brand. The campaign is designed to reinforce the brand positioning and messaging of the Food Lion brand as well as allowing consumers to interact with the brand and their attributes.
The “Price Check Challenge” campaign includes an interactive game on the Food Lion site as well as a series of animate ad banners. The details of the promotion include:
Food Lion Brand vs. Leading National Brand in a three round challenge you won’t soon forget!
Not only will Food Lion brands save you up to 30% or more compared to National brands but also, you’ll get the quality, taste, and 100% Satisfaction Guarantee that makes Food Lion brand the smart choice. Take the Food Lion Brand Price Check Challenge now and you’ll automatically be entered to win our weekly prize of $500 in groceries and a new 8GB iPod Touch.