Take The Food Lion Brand Price Check Challenge

Salisbury based Delhaize-owned grocer Food Lion has launched a digital campaign in support of its Private Brand. The campaign is designed to reinforce the brand positioning and messaging of the Food Lion brand as well as allowing consumers to interact with the brand and their attributes.

The “Price Check Challenge” campaign includes an interactive game on the Food Lion site as well as a series of animate ad banners. The details of the promotion include:

Food Lion Brand vs. Leading National Brand in a three round challenge you won’t soon forget!
Not only will Food Lion brands save you up to 30% or more compared to National brands but also, you’ll get the quality, taste, and 100% Satisfaction Guarantee that makes Food Lion brand the smart choice. Take the Food Lion Brand Price Check Challenge now and you’ll automatically be entered to win our weekly prize of $500 in groceries and a new 8GB iPod Touch.

Food Lion Ad
– Watch more Videos at Vodpod.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.