Private Brands Spice Up the Dirty Apron

The Dirty Apron Cooking School in Vancouver recently launched a new line of Private Brand spices, spice blends, salts and olive oil. The new packaging was created by the design firm Glasfurd & Walker of Canada. The clean, type driven identity and packaging includes gift packs with a flexible, modular structure to allow for various product combinations.

Each label features a die-cut logo which gives the packaging a distinct shelf presence – allowing the diverse and vibrant colors of the product to be showcased.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.