A Closer Look At Walmart’s World Table

Christopher Durham Nov 8, 2010 153

Since the redesign and relaunch of Walmart’s Great Value their Private Brands and corresponding strategy have been the subject of water cooler chatter from Main Street to Wall Street. Over the last 18 months their portfolio strategies have continued to evolve and grow with the introduction of Marketside in fresh, the adaptation of design strategy on Great Value and launch of Private Brand Wines like Lucky Duck. The most recent addition has been the appearance of the premium food brand World Table. Despite the fact that it has been called a test by the traditional trade press it seems to be rapidly growing with close to 50 skus in cookies, chips, salsa, crackers, nuts, snack mixes, popcorn and pizzas. Interestingly many of these categories where once inhabited by Sam’s Choice, it will be intriguing to see if the new brand replaces the few remaining Sam’s Choice products in cookies, coffee and frozen meal kits.

The new premium unique foods of the world brand positioning stands alongside other remarkably similar Private Brands including the recently launched Food Emporium Trading Company from A&P, HT Traders from Harris Teeter and World Classics from Topco.

World Table gives Walmart an excellent tool to not only expand its Private Brand penetration but provide new and unique choices for its customers. Additionally the fresh upscale modern design is a welcome relief to the stark whiteness of Great Value.

And my favorite part of the new brand is the Salt & Pepper Yukon Gold Chips are amazing.

What do you think of the new brand and it implications for Walmart’s evolving Private Brand portfolio strategy?

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building billion dollar Private Brands.

Latest posts by Christopher Durham (see all)


  1. marsha bloom garber Nov 14, 2010 at 5:17 pm - Reply

    The offerings seem to be uniformly excellent with the Yukon Gold Garlic Mashed Potato chips topping the list!! The salsas, cookies and snack mixes provide more healthful options with great flavor and variety.

    Go World Table!!

    • Dorothy Mar 14, 2011 at 10:48 am - Reply

      I recently purchased a couple of bags of World Table Black Pepper Flavor Rice Thins. I can’t say enough about them. Chips (of any kind) move over, there’s a new chrip in town and it as flavor, crunchiness and season to perfection. Low in everything. You gotta try them and there is a variet of flavors. Happy crunching

      • Donna Aug 12, 2011 at 10:56 am - Reply

        I’m eating the chips right now and they are exceptional. I’m completly sold on the new concept and branding.

        • Randee Jun 1, 2014 at 11:11 pm - Reply

          I loved those! I don’t think they make them anymore though :-(

  2. Wally Cleaver Nov 17, 2010 at 3:32 am - Reply

    Just tried the World Table Thin Crust Pepperoni Pizza with Fresh Mozzarella. Surprisingly good! The extra circles of mozzarella cheese is a definite upgrade and the pepperoni was excellent. So was the sauce. The end crust would actually fall apart in my mouth! A first for me from a frozen pizza.

    • angelic Jun 23, 2011 at 6:16 pm - Reply

      i agree, it is awesome

  3. Kay Dec 3, 2010 at 2:13 pm - Reply

    My husband and I finally agree on what frozen pizza to get. The World Table Philly Steak! The best pizza ever. Too bad our Wal-Mart always runs out and never keeps enough on hand. Quite frustrating. They never know if or when they will get more…additional frustration.

    • Kay May 31, 2011 at 6:02 pm - Reply

      So, Dec 3 I posted how much we love the Philly Steak pizza. Got one with a bad batch of steak. Chewy and had to spit and pick a lot of meat out. I’m second guessing myself about getting another one. Batch EST15815A. Best if used by 011212D4. Yuck!

      • EST 15815A Aug 18, 2011 at 10:12 am - Reply


        Thanks so much for the thoughtful feedback. You’d be surprised how often companies watch their products online. Reviews like this allow us to better tighten our quality controls. Providing the best if used by lot lets us track what day those pizzas were made so we can investigate further.

        -EST 15815A ;)

      • DJ Feb 2, 2012 at 4:19 pm - Reply

        I purchased a World Table Philly Steak twice 1st one okay 2nd one made me very sick something must be wrong with it

    • barb Jul 12, 2011 at 6:57 pm - Reply

      I agree with you Kay ,in fact I’m fixing one right now, philly cheese steak tonight…!!ummmmmm.Really good pizza.Same here sometimes it’s there ,and sometimes it’s not.I almost feel I’ve gotta call them first to see if they have em.:)

    • Mark Mar 14, 2012 at 4:33 pm - Reply

      The Philly Cheesesteak Pizza I had was a nasty mouthful of salt and grease. No onions? No peppers? Meat flakes doesn’t qualify this as a cheesesteak. However, the Sicilian I had was fantastic! Go figure!

  4. Kimberly Dec 7, 2010 at 10:38 pm - Reply

    I love the World Table brand. The Spiced Sweet Potato Chips rock and I’ve loved all the crackers I’ve tried so far…Jalapeno Cheddar Crackers, Honey Flax Crackers, Black Pepper and Sea Salt Crostini Crackers. The biscotti’s are excellent as well as the Spiced Chai and the thin sugar cookies. All super yummy and my food snob friends have changed their ways as well. I’m so happy to be able to get these great food items at my local Walmart.

  5. J. Goodwin Dec 19, 2010 at 8:43 pm - Reply

    I just purchased the exotic potato chip blend chips and I love them! They’re different and better for you…. A guilt free snack.

  6. Katherine Shone Dec 22, 2010 at 2:59 pm - Reply

    We were just at WalMart’s and tried to find the
    World Table Berry Crackers, but didn’t see them
    in the cracker aisle at all. Really like them,
    but can;t find them!


    • Becky Apr 22, 2011 at 7:25 pm - Reply

      I love the World Table Berry crackers!:) They can’t keep them in stock at the store in my area, but when I do see them on the shelf, I usually buy them out. I haven’t found anything to compare with them, especially for the price.

      • Becky Apr 22, 2011 at 7:29 pm - Reply

        P.S.: (I used to work for Wal-Mart. Befriend one of the associates that works in the back receiving inventory…ask them to give you a call the day they see that product comes in. They’re typically very helpful for someone they know well ;-) People do things like this all the time at Wal-Mart regarding a wide array of things:)

  7. Darleen Dec 23, 2010 at 4:21 pm - Reply

    I love the World Table Cheese bites but can’t find them much. We have been to 5 walmarts in this area and only 1 had them. They are awesome!!!!

  8. Daryll Dec 27, 2010 at 3:39 pm - Reply

    The World Table Roasted Salsa Verde was the best tomatillo green salsa I have ever tasted. Hands down.

    • Michelle Jun 21, 2011 at 3:18 pm - Reply

      I am a trained chef and make my own salsa verde which is quite superior to the World Table brand as it is very fresh tasting, but if I can’t find fresh tomatillas, this is an excellent product and quite delicous, and cheaper than the Frontera brand which is the only other bottled salsa brand I like. I actually purchased it for my family recently and it agreed with everything homemade at our taco dinner.

    • Terry Mar 6, 2012 at 7:03 am - Reply

      I agree with Daryll. If you are not a trained chef and able to make your own “superior fresh salsa” like Michelle, this is THE best. We drive a long way a couple times a year to our favorite authentic Mexican restaurant for this flavor. What a surprise when we tried this seemingly generic salsa. Since our Walmart is rather far from where we live, I buy several jars at a time now and also have a friend pick some up when she goes. Thumbs up on this one!

  9. marie Jan 5, 2011 at 2:48 pm - Reply

    This brand has been so very good. We are wild about the Nutty Blend Caramel Clusters (I’ve always hated caramel corn and this stuff is amazing) and the Exotic Potato Chip Blend is outstanding. I’m surprised that Walmart has not done more to call attention to these but I guess I’m also a little happy as: 1. I like to be the first to bring a new snack home (and to work); and 2. When something like this becomes popular, the stores seem to run out.

    This is really good stuff and I will be trying more World Table products.

  10. Janelle Jan 7, 2011 at 6:37 pm - Reply

    I had no idea that these were Walmart brand items. My husband & I purchased the pepperoni & mozzorella pizza, as well as the Buffalo chicken pizza….All I can say is DELICIOUS!!! Never woulda guessed this as anything but an upscale brand. I also picked up the sweet heat salsa. A little sweeter than I was expecting but definetly had a unique flavor. I am looking forward to trying the other salsas’, as well as the chips I saw. I was so impressed by the pizzas that we have purchased 6 in the last 2 weeks, we are a 5 person family so we eat 2 pizzas at a time. Add some freid cheese sticks & we’ve got dinner for 5 under $10!! I am super excited to try other World Trade items!

  11. Teresa Jan 10, 2011 at 8:55 pm - Reply

    I am shocked that these are Walmart brand pizzas. I wonder why the Walmart grocery store does not carry them in that case. I actually crave the philly pizza. It is by far the best store bought pizza I have ever had. Definitely worth trying, then you will be hooked. Haha! I will be trying the other kinds now based on your other comments.

    • Kathy Jan 17, 2011 at 10:50 pm - Reply

      Teresa….. Ditto on craving the Philly Cheese Pizza, it is the very BEST!!!!! I made a special trip to Walmart to stock up twice and they have been out both times… I sure wish they would keep up with demand!

  12. Danai Jan 14, 2011 at 12:26 am - Reply

    I wasn’t crazy about the philly pizza but will certainly have to look for the pepperoni, that sounds wonderful. Eating the sweet heat salsa right now and love it! I really enjoy fruit salsas and this is a very good one. Looking forward to trying more of this line.

  13. Judee Jan 14, 2011 at 1:52 pm - Reply

    I just tried the World Table exotic potato chip blend. They taste marvelous and they are beautiful. I also love World Table garlic rice thins. I did not know this “brand” is Walmart’s. I am very impressed. I will try all……

  14. Claudia Jan 14, 2011 at 8:22 pm - Reply

    I just have to say that this past week I tried the Praline Pecans and then went to Wal-Mart tonight and saw that World Table made other foods. OMG the Lemon cookies are awesome and we can’t wait to try the berry crackers and the philly cheesesteak pizza. We went around the whole store trying to find everything that World Table made. I am very pleased..Thanks a bunch. Very affordable…..

    • Mary Apr 14, 2011 at 7:44 pm - Reply

      I also bought a bag of the praline pecans. I can’t wait to go shopping again so I can purchase another bag!

    • vnardini Nov 11, 2011 at 7:35 pm - Reply

      The lemon cookie thins are fantastic. If your watching your diet they are only 20 calories each and less than 6 calories from fat.

  15. Kathy Jan 17, 2011 at 10:53 pm - Reply

    Can’t get enough of the World Table Philly Cheese Pizza! My husband loves it also and he normally hates frozen pizza’s, this is now a staple in our home. Can’t wait to go to Walmart and check out all of the other World Table products. I really wasn’t aware there was so many until Isaw this article.

  16. PAT Jan 20, 2011 at 7:21 pm - Reply


  17. Fred Jan 25, 2011 at 1:03 pm - Reply

    I love world table! Be a fan with me: http://on.fb.me/gmtJr9

  18. Kathleen Stuart Jan 26, 2011 at 1:12 pm - Reply

    I really like world table crackers. They come in a very sturdy box, yet when I opened them they were all crushed inside. This leads me to believe that they were put in the box in that condition.

  19. Comedy Jan 27, 2011 at 3:25 pm - Reply

    World Table Sicilian pizza is the god-mode of pizzas.

  20. RickH Jan 31, 2011 at 10:54 pm - Reply

    Another enthusiastic vote for World Table’s Ultimate Sicilian – FINALLY, someone has done frozen pizza right. We, too, loved the Philly Cheesesteak but the Ultimate Sicilian was unbelievably good – I’ve never had a frozen pizza that tastes near as good.

    • Michelle Jun 21, 2011 at 3:23 pm - Reply

      I picked this up for a quick summer lunch for kids and I while I am busy taking summer classes. I am a chef of Sicilian heritage and I had little hopes that I would like it very much as I normally do not like frozen pizzas I bought the Ultimate Sicilian; It was really very good. I preheated a baking stone so that the crust had a good brick oven texture. I grated parmigiano reggiano atop the pizza before serving and had extra pepperoncini for it. Hands down the best frozen pizza I have ever purchased. Still not as good as homemade, but for the price and the time element it is sure a winner!

  21. Ron Feb 2, 2011 at 5:25 pm - Reply

    Really love this brand. It was a smart move for Wal Mart. The Great Value brand is something that many go to for mainly because of the price, not the actual product. But this new World Table is pretty reasonable where price is concerned and of course as others have stated the actual products taste very good as well.

  22. Harry Strong Feb 3, 2011 at 5:16 am - Reply

    What’s happening to World Table items?? They seem to be disappearing from store shelves and not replenished.
    I got hooked on Cherry Oatmeal Nut cookies, but can no longer find them. Does anybody know what’s happening to World Table items??

  23. Emily Pike Feb 6, 2011 at 6:41 pm - Reply

    I am eating the World Table Fiesta Barbeque Pizza and have to say it is one of the tastiest frozen pizzas I have had in a really long time..if this is an example of World Table products, I will have to try more of them..and will definitely be getting this delicious pizza!

  24. alie Feb 7, 2011 at 9:27 pm - Reply

    I just purchased their Butter Toffee Caramel clusters popcorn…it is so delicious!never tasted one as good as worldtable’s!

  25. Deborah Goutermout Feb 12, 2011 at 1:38 pm - Reply

    I love the cornbread crackers but our Walmart in Altus OK says its your fault that they run out all the time. They have been out for 2 weeks. I had a gastric by-pass and thats the one thing I can eat,I have problems with almost any other food. Please stock our store!!!!!Thank you. Debbie

    • myprivatebrand Feb 13, 2011 at 7:58 pm - Reply

      Thanks for the note however I am not affiliated with Walmart, I recommend you contact them directly, if you have any questions or concerns. Here is the link on their website. http://www.walmart.com/cservice/cu_comments_online.gsp?cu_heading=8
      Christopher Durham
      My Private Brand

    • Carolyn Fields Mar 12, 2013 at 5:02 pm - Reply

      Cornbread square crackers have been off the shelves in Texas and New Mexico for over a year. The jalepeno flavored ones don’t seem to move at all. Complaints don’t make any difference.

  26. mary west Feb 14, 2011 at 3:26 pm - Reply

    i, love worldtable cookiesw. but cannot find at all walmarts whats happening? i had gotten a cookie with apples and nuts, now cant find. please let us know why.

  27. David Lindsay Feb 15, 2011 at 7:51 pm - Reply

    As someone who likes piazzas but is not keen on the tomato bases the philly cheese is out of this world. Can’t get enough of them -”Philliabulous”

  28. Monica Feb 28, 2011 at 9:12 pm - Reply

    Oh my gosh, I love the World Table salsa verde… Delish! Yay for World Table!

  29. Julie Mar 9, 2011 at 11:17 am - Reply

    I recently had someone give me a basket of goodies. In the basket was World Table Sugar Cookie Thins. They were fabulous and tasted just lilke the “tea cookies” my grandmother use to make. Has anyone seen these in a store?

  30. Clint Mar 10, 2011 at 9:35 am - Reply

    I’m currently eating the World Table Almond Lovers nut mix and I’ve just had a bag of the Sweet Potatoe chips. Love them. I think Wal Mart has done an excellent job of marketing their new products.

  31. Katanna Usrey Mar 10, 2011 at 12:22 pm - Reply

    I love the Cajun Spice Pistchios nuts and have not been able to find them since the first time I bought a bag. Please stock your stores with these as they are a winner!

  32. Robyn Ladenberger Mar 11, 2011 at 9:57 pm - Reply

    I love the world table pizzas. It is now the only pizza we will buy because it’s the only pizza my whole family loves. I wish walmart would carry more varieties though. And I noticed not all walmarts keep it in stock.

  33. casey byrd Mar 13, 2011 at 11:09 pm - Reply

    those hummus chips, are my new addiction. oh so yummy, and i dnt even like hummus!

  34. jasper c Mar 18, 2011 at 7:36 am - Reply

    the buffalo chicken pizza chicken, without a doubt is the best frozen pizza i’ve ever eaten. taste just like wings from a good pub.I hope they keep making it the same way they do now.

  35. Greg J Mar 21, 2011 at 10:01 am - Reply

    I have tried all of the World Table pizza’s. WOW. they are great! great flavor, cooking time is quick. I used to spend the extra money on the name brands. Well no longer! I highly recommend that you try them. you wont be dissatisfied!

  36. mia villanueva Mar 25, 2011 at 12:31 am - Reply

    my friends and i loved ur exotic blend chips blend but the very first one that finishes first is the sweet potato, can u produce a separate chip with sweet potato alone its super good i can finished 2 bags in a day . please. thank u

  37. Tahoe Debbie Apr 7, 2011 at 12:21 am - Reply

    My hubbie and I just love the World Table cookies…am munching on the Lemon Cookies with dried violetsright now–to die for!! Bought 3 different flavors, and can’t wait to get back to WalMart to pick up other World Table items, including the pizza that everyone is raving about. Finally WalMart — you’ve done something no one else could do…make food items that are worth the cost!

  38. gala2 Apr 10, 2011 at 5:58 pm - Reply

    I love everything I’ve tried branded world market, especially the mint chocolate cookies which when sandwiched chocolate sides together taste remarkably like Girl Scout Peppermint Thins used to. And ,alas, no longer do. And they are half the price, BTW.

    Being Sicilian, I think the idea of a thin crust Sicilian pizza is a hysterical oxymoron. Sicilian is actually a kind of pizza that by definition means thick. And the thicker the better. In Sicily the best ones are a couple of inches high at the very least.
    But I guess from reading these reviews, I’ll have to stop being such a purist and try them. Something about the very idea of a buffalo chicken pizza just completely turns me off. Just as bad as the idea of pineapple (pineapple!!!) on a pizza. But I’ll try any food once.
    I saw the green tomatillo sauce and now I just have to have it. By the way, Sam’s Choice pecan praline cookies are fabulous.What worries me is I found them on a clearance shelf. So I truly hope cookies this good won’t be discontinued.

  39. Flo Apr 11, 2011 at 10:08 pm - Reply

    I tried the exotic potato chip blend. I loved it. Please don’t dis-continue this product. Thanks

  40. Jailynn Apr 16, 2011 at 2:20 am - Reply

    I am absolutely in love with the world table products. I have my favorites on the salsa chips and cookies! I wouldve never thought it was a cheaper brand such as great value or SAMs club. They definitely do not taste like a generic brand. Way to go!

  41. sheryl koenig Apr 19, 2011 at 7:48 am - Reply

    i have to say the pepperoni fresh mozzarella pizza is a good as it gets….its not take out…its so much better…3 in the freezer now…

  42. Vicki Apr 21, 2011 at 11:20 am - Reply

    I love the salsa found it by accident at Walmart, just bought the pepperoni pizza cant wait to try it, hope they keep this brand around, Wal-Mart is so inconsistent on stuff they have so keep your fingers crossed!

  43. Amanda Apr 24, 2011 at 7:58 pm - Reply

    Wow. REALLY?? That was a wal-mart brand pizza? It was AMAZING + CHEAP!! I love it!!

  44. Mike May 8, 2011 at 6:27 pm - Reply

    I have read the rave reviews for the World Table Rice thins, however I am gluten free and have tried to verify if they are in fact gluten free and have been unsuccessful. The web address listed on the package is walmart.com/worldtable, but when entering that url I get directed to the home page of walmart.com and any search for world table brings up tables not any of these products. Pleas help me.

    • myprivatebrand May 8, 2011 at 9:39 pm - Reply

      I am sorry I don’t know the answer to your question, however Worldtable is not built around gluten free, so I would be surprised if they are.
      I would try emailing walmart directly

    • Liz Nov 7, 2011 at 12:50 pm - Reply

      Hi Mike,
      I’m new to the gluten-free lifestyle. Did you ever manage to find anything out about the World Table products? I’ve been reading labels and eating whatever doesn’t have something bad on the label, but I’m starting to get it that I can’t do that. Realistically, I would think that putting “gluten free” on your label would be a real plus, so I have to think that none of these products are gluten free. :( Too bad, because I really love some of them too! The pizzas (bye bye, pizzas), the salsa verde (can’t I still eat this???), and the fancy potato chips (how about these??). It’s depressing that I “should” be able to eat lots of these things, and probably shouldn’t. Is a product like Salsa Verde going to have “gluten free” on it’s label? Do some products not put it, because it should be obvious? Wah! I don’t know! Please tell me if you found anything out. It would almost be better to find out for sure that I can’t eat them, than to “not know”.

      • Janet Mar 10, 2013 at 3:07 pm - Reply

        Some products do not contain gluten ingredients, but are made in factories that make other items that contain gluten. There is cross-contamination. This is a very big issue for Celiac disease sufferers. If you cannot get confirmation from the manufacturer that the product is gluten-free…DO NOT eat it if you have celiac disease!!

    • Vanessa Apr 25, 2012 at 1:32 pm - Reply

      I tried to investigate if there rice crackers are gluten free… It’s hard to know. I don’t see anything resembling gluten on the ingredients… but I’m always worried about products with soy sauce since most soy sauce has wheat in it. I also enjoyed the tomato basil bruscetta…. but once again… no verification if it was gluten free. They really need to put that on the label… or at least something that says if it was made on the same equipment as gluten products.

  45. floofer May 10, 2011 at 2:35 pm - Reply

    omg!!!diskike any frozen pizza BUT the world table frozen philly cheese is the BOMB!! why cant walmart keep up with the demand???! i

  46. Rachel May 18, 2011 at 5:12 pm - Reply

    World Table Salsa Casera is THE BEST store bought salsa I’ve ever had, and I’ve tried many to find the perfect one. It tastes so close to homemade and has just the right amount of heat. My whole family is addicted now too!

  47. Mary May 22, 2011 at 4:24 pm - Reply

    The Jalapeno cornbread crackers were great. My husband raves about them. I also loved the key lime cookies. Once you open the packages, it’s hard to stop but once the package is gone, it’s hard to find a store that carries them and has it in stock.

  48. Wade Moore Jun 17, 2011 at 1:50 pm - Reply

    When will “World Table” products be available in ALL WM stores. We travel extensively and really like their chips, but can’t find them in all stores.

  49. Gray Jun 24, 2011 at 12:13 pm - Reply

    Yes, well, the Thai-Spiced Peanuts are putrid. They overwhelmingly taste of ginger which is not that great of a flavor on peanuts. When I think Thai, I’m thinking exotic and very spicy flavoring. These are just gross.

  50. Diane Jul 1, 2011 at 12:55 pm - Reply

    WOW! We LOVE the sweet heat and the sweet corn salsas. We served them both to our family visiting from the East coast and they were equally impressed. Great products!

  51. satisfied Jul 14, 2011 at 1:01 pm - Reply

    absolutely love the dark chocolate chunk cookies, got then on clearance so i tried them and they are the absloute best cookie…sure made my day, thank u:)

  52. Renee' Jenkins Jul 15, 2011 at 11:47 pm - Reply

    I am so disappointed with Walmart in Starkville,Ms. I kept the bag I had gotten from another store in Moss Point,Ms. I asked for product in Starkville was told they couldn’t get it. In Moss point I would buy four bags at a time and by the end of the week needed more. Now back in Starkville, can’t get product. So upset. I want World Table Cashew Lovers Nut Mix red bag so good!!!!!!! Thank you in advanced.

  53. sherry Jul 17, 2011 at 11:15 am - Reply

    They just don’t carry enough world table pizza’s. Every time we go they r out.

  54. Dena Aug 6, 2011 at 3:05 pm - Reply

    I tried the pepperoni with mozarilla cheese and it’s the best pizza I’ve had, Now when I want a pizza, I get world table. Recently I tried the chocolate chip cookies and there wonderful. The Popcorn is the best too. World Table is the best!! They should be called World Famous.

  55. Fran Aug 8, 2011 at 6:49 pm - Reply

    Just wondering when was the last time anybody found a World Table Philly steak and cheese pizza. I stumbled across two in Jan. 11 at the nearby Walmart, but never found them since. I have visited several stores in my area with no luck. I asked the persons in the frozen food depts. and they say they never heard of them. I would like to find a way to purchase them again.

  56. Kevin Williams Aug 12, 2011 at 12:01 am - Reply

    I too got a really bad Philly pizza. It was terrible :( That’s the only one i’ve tried and it was so bad it will be the last. I am however, a big fan of the Buff Chicken & the Pepperoni w/ fresh Mozz. I also like the Green Tomatillo Salsa. IMO– you should also avoid the Roasted Chipotle Salsa like the plague… it’s horrible!!!!!!!!

  57. Gary Aug 13, 2011 at 3:32 pm - Reply

    I agree with the writer of the article, the Salt and Pepper Yukon Gold potato chips are absolutely the best chip I have ever tasted. I’m sure going to try the other World Table offerings as soon as I can. I hope too that they get good stocking levels on the products and keep them around for a while.

  58. Delania Baumann Aug 16, 2011 at 6:08 pm - Reply

    Worldtable Pistachio Chocolate Crunch snack mix with plump sweet cherries and rich dark chocolate and lightly salted pistachios.I have Celiac Disease and thought I had it the jackpot, however and snacking I had usual stomach trouble that follows by eating gluten. Is there any way you can make this wonderful combination snack WITHOUT the WHEAT?

  59. Sandra B./ Aug 17, 2011 at 4:49 pm - Reply

    I absolutely LOVE your World Table frozen Sicilan thin crust pizza. So far it’s the best frozen pizza I’ve ever found!

  60. melissa Alarie Aug 26, 2011 at 11:48 am - Reply

    I tried 2 different kinds of pizza, cheese steak and pepperoni. They have great flavor but has way to much sodium! Please make a sodium free pizza. I will not buy another world table pizza unless it is sodium free. You have a good product but it could be great if you change this one thing.

    • myprivatebrand Aug 28, 2011 at 3:40 pm - Reply

      Good Suggestion, however I am not affiliated with Walmart, I recommend you contact them directly through their website

  61. vbritt Sep 1, 2011 at 3:12 pm - Reply

    by far the best cookies I have ever eaten! Excellent!

  62. Linda Sep 14, 2011 at 9:09 pm - Reply

    I absolutely love the World Table products I have tried. My favorite item is the World Table Roasted Salted Pecans which are created to perfection. Unfortunately, it is frustrating having to run all over North Texas/Dallas metroplex trying to find a Wal-Mart that has not run out of some of the World Table products. Wal-Mart can’t seem to determine how much they need of this line of product since I will see some things barely move off the shelves and other are nearly impossible to find when I need them.

  63. Cathy Sep 17, 2011 at 8:35 pm - Reply

    I have been buying the World Table brand of Sharp Cheddar Bites! They are the best I have ever eaten, but I have been to 4 Walmart’s looking for them and nobody has them now. Why? Please bring them back and make more of them!!!

  64. Barb Sep 18, 2011 at 4:53 pm - Reply

    World Table chips, crackers, and cookies are terrific. Lemon cookies are my favorites. Discovered them by accident and have continued to seek them out !! Please keep them on the shelves.

  65. penny Sep 20, 2011 at 1:05 pm - Reply

    I bought 2 bags of World Table roasted & salted pistachios, one for myself the other for my mom. Both bags were horrible. No one where I worked like them nor did anyone that tried them at my mom’s. Learned a lesson and wasted about $12.00.

    • CHUCK Aug 20, 2012 at 3:03 pm - Reply

      Wish I had read your review about an hour ago. just bought a bag myself, and they are the worst I’ve ever had…they should be ashamed!!! NASTY NASTY NASTY!!!

  66. kim Sep 20, 2011 at 7:48 pm - Reply

    i have recently found these crackers and love them! I have celiac and eat GF and have not found anything to state it is GF but I have eaten them several times with no reaction.i too tried the url link with no luck but tomorrow I will try calling them

  67. Jem Sep 21, 2011 at 11:23 pm - Reply

    I love the World Table food at Walmart! It’s so good! :3

  68. Sandra Sep 29, 2011 at 6:18 pm - Reply

    The Chocolate Drizzle party mix is the best and now I can’t find it. It’s the ONLY thing I get at WalMart besides dog food!

  69. ethelind wirisng Oct 4, 2011 at 12:01 pm - Reply

    i love the world table chocoloate nut crunch, and have contacted my store to get some more low in calories and sugar, please make them more available

  70. Farrriet Bernstein Oct 12, 2011 at 3:25 pm - Reply

    I am enjoying the World Table products but the other day I purchased a box of the bread twists. They were mostsly broken. Would love to serve at a gathering is there anyway they could be packaged to avoid breakage.
    Thank you

  71. Lillian Maeder Nov 8, 2011 at 2:21 pm - Reply

    Me & my co-workers have been enjoying most of your World Table brand cookies. Recently we have visited 2 local Walmarts & the Oatmeal Cherry Nut cookies are no longer available. Is this a temporary situation or have you discontinued them.

    • Michele Nov 12, 2011 at 2:49 am - Reply

      I really enjoy the World Table lemon & lavender cookies! Like Lillian, I cannot find them anymore at my local Wal-Mart. Have they been removed from the line?

      • ELady41 Dec 7, 2011 at 2:48 pm - Reply

        Hey there, I’m in Central Florida and just discovered them. I sure hope they don’t fall off the lineup here, they are divine! Hope they get back to your parts soon!

  72. Ann Nov 14, 2011 at 2:29 pm - Reply

    My husband and I love the Philly Cheesesteak Pizza and have it at least once a week. It is almost addicting. Usually, when we have frozen pizza, the dog gets a lot of the crust. Not with this one!! The crust is delicious. I am definitely going to try other World Table items!

  73. PHeath Nov 16, 2011 at 11:31 am - Reply

    The Black Pepper Rice Thins are awesome. Thought I was buying some exotic, unique and flavorful brand. Had no idea it was Walmart’s brand, As a result, I have bought several products with that label. All have been very good.

  74. Suzanne Nov 29, 2011 at 4:59 pm - Reply

    I have been addicted w/ World Table Double Chocolate Biscotti for the past 6mths to a year, and now all of a sudden you can no longer purchase it in stores(and cannot find it online!)….WHY? This stuff could never stay on the shelf, they were always out! And the other crap that they sell sits on the shelfs for months, this stuff they keep! So annoying.

  75. ELady41 Dec 7, 2011 at 2:45 pm - Reply

    Wow, wow, wow! Just tried the World Table Lemon and Lavender Shortbread cookies. OMfreakinG! I just found my new tea go-to tea cookie. These are entertaining worthy, shaped like hearts with fleks of raw sugar on them and speckled with little lavender flakes. As soon as you open the bag inside the box, the aroma relaxes you. Heaven!

  76. kathyh Dec 18, 2011 at 2:52 am - Reply

    I love the World Table pecans, but I was very disappointed starting a few months ago. The 8 oz. bag was selling for $3.98, which was really a bargain, better than bulk at Winco. Then one day, while the shelf sign still said 8 oz. for $3.98, on the shelf were a combination of 5 oz. and 8 oz. bags. I snatched up the 4 or 5 larger bags and purchased them. When I ran out about a month or two later, all they had were the 5 oz. bags and had not changed the sign. When I did a price check on the 5 oz. bag they were $4.98!!! A nice man in customer service came to check it out – even found a box in their storage area that said it contained 8 oz. bags, but those were 5 oz. bags too. Now, 3 months or so later, I was just in the store and still only the 5 oz. bags and no one changed the price or size on the shelf sign. I checked at another WalMart here in Spokane and found the same thing. I asked a friend in N. Carolina to check. He could still get 8 oz. for $3.98, but there was one 5 oz. package that price checked at $4.98. Meanwhile, I am very pleased with prices and taste of a few other items I have tried – especially like their Butter Almond Thins, which taste as good as Jules Destrooper brand at a lower cost.

  77. Steve Dec 25, 2011 at 4:57 pm - Reply


    Did they discontinue World Table Chipotle Salsa? It’s not offered online anymore

    Best chipotle salsa I’ve ever had, now I can’t find it anywhere.


    • Bridget Oct 10, 2012 at 2:00 pm - Reply

      I knooowwwww! I picked up the Chipotle Rojo Salsa on a whim and FELL IN LOVE!!! Of course, now it’s never in stock – not ANY World Table Salsa!! What’s up?

  78. Loretta Dec 27, 2011 at 8:25 pm - Reply

    I discovered the World Table Yukon Gold Garlic Mashed Potato chips about a year ago–they are the most awesome chip I’ve ever had!! But, like so many others have already stated, I haven’t been able to find them at ANY WalMart I’ve checked. Clearly, these products are GREAT and LOVED by a LOT of customers–so what’s the deal? Is WalMart discontinuing them? Having supply problems? What? I think your customers (you know, the ones who spend money in your stores) would really like to know. These products would obviously build up brand loyalty, if we could be sure we could actually find them….

  79. josepine taylor Dec 29, 2011 at 8:07 am - Reply

    Just discovered your product. Would buy your potato chips if you would use Olive Oil in your cooking process. Trying to get away from the bad canola oil.
    Hopefully you will seriously consider this. Thanks

  80. Judy J Jan 14, 2012 at 1:30 pm - Reply

    Tried first product – Sicilian Pizza. OMGosh! It was terrific. Peppers were pretty hot so I picked them off my pieces, but hubbie liked them. Best crust I’ve ever had with frozen pizza – bar none. Definitely going to try more World Table products now.

  81. C Johnson Feb 3, 2012 at 4:12 am - Reply

    I have tried World Table Philly chesse steak and it was pretty good. My question is, Where is it made? there is zero info on the box.
    I like to buy American when possible.

    • myprivatebrand Feb 3, 2012 at 4:42 am - Reply

      The American made question pops up frequently here, you will find I have addressed it a number of times. I do not work for Walmart so I can not speak specifically to this product, however in all likelihood it is made in the US. There are hundreds of private brand food manufacturers in the US that supply most of the major grocery stores and big boxes with great quality product. The logistics and cost of importing frozen food items like this are generally cost prohibitive.
      That being said there are many great products from overseas including: wine from France, cheese from Italy, chocolate from Switzerland, soy sauces from Japan etc

  82. Norma L Feb 14, 2012 at 9:03 am - Reply

    I bought the World Table lemon cookie thins and smashed them as crumbles to use as topping for a lemon cake for my granddaughter. It made beautiful “sand” to go along with my beach themed cake. The flavor is exquisite and they are so light and airy that the serving size of 7 is enough to satisfy your sweet tooth. I plan on trying the other flavors of cookies and crackers to use in baking, cooking and eating. My next creation will be to use the caramel filled ones for a decadent cinnamon streusel cake to top it off, and to compliment my homemade caramel filling. I would recommend these to everyone!

  83. Sheila Ross Feb 26, 2012 at 9:34 am - Reply

    What happen to the tortilla chip with the flax seed and sesame seeds? I cannot find them in the Walmart that I shop at anymore. I love these chips and could not get enough of them. I got online today to see if I could order them online. I hope the Walmart in Converse Texas will put them back on the shelves! Please! Thank you for you attention.

    S. Ross

  84. CONNIE NGUYEN Feb 28, 2012 at 5:19 pm - Reply


  85. Kim Eagan Mar 7, 2012 at 9:27 am - Reply

    I’m completely sold on the concept and brand. It is a nice contrast to the stark whiteness of “Great Value”. Thanks for the genius !

  86. Amy Apr 10, 2012 at 5:56 pm - Reply

    The spinach artichoke dip with Romano cheese is disgusting!

  87. Donna Apr 17, 2012 at 11:10 am - Reply

    Are the World Trade rice crackers available in Canada?

  88. Deanna Apr 30, 2012 at 8:05 pm - Reply

    The worldtable pizzas are worth every penny! the best frozen pizzas i have eaten! and its good to see they are made in America thats hard to find in walmart stores. thumbs up to ya walmart! keep these pizzas the same don’t change a thing on them! i will keep buying them as long as they stay the same. thank ya walmart and worldtable!

  89. Paula May 19, 2012 at 7:54 pm - Reply

    Love world table! Superb choice of products!! But why when I find a product I really like do they stop carrying it? I found the cherry oatmeal nut cookies, then they were on clearance and then they were gone…and now the pistachio chocolate crunch seems to have vanished!!

    • Suzanne May 20, 2012 at 11:51 pm - Reply

      I think they just like messing w/ us!! Same thing happened to me and the Double Chocolate Biscotti. (It’s really hard to find pre-packaged foods that won’t cause my migraines…and these things were awesome! And BAM they’re gone)

  90. CHUCK Aug 20, 2012 at 2:56 pm - Reply

    o.k……So I just bought a bag of World Table Roasted and salted Pistachios. I cant eat another one! I just waisted $5.24 on this bag and I can honestly say I have NEVER known any company to screw up a pistachio so badly. They should take these off the shelf and be ashamed that they ever put them on a shelf for sale to begin with. I thought about feeding whats left in my bag to the birds, but then thought that would be ANIMAL CRUELTY!!!!!!!!! Horrible job there Wal-Mart!

  91. Randall V. Sep 10, 2012 at 3:59 am - Reply

    I have purchased several of the World Table crackers and actually all of them are quite tasty. Not realizing they were Wally’s own I thought they were premium and quite high quality for the price. I eat a lot of crackers and hummus and had been buying name brand gluten free which is crazy expensive. If WM continues to provide this level of quality for less money there is no reason to pay more for name brand.
    I highly recommend you try and compare the taste, texture and overall value as once you do you won’t go back to the over priced national brands.
    While I may not agree with the WM business model it would be ignorant of me to waste money on fancy packaging and slick advertising which is the majority of what you pay for savory foods including breads, cereals and chips. I personally recommend the Cornbread Squares, Bruschetta and Wasabi Rice Rounds

  92. Catherine Sep 11, 2012 at 10:27 am - Reply

    I am desperately seeking World Table Butter Almond thnis and have not located them in the 2 walmarts in my area. Can someone tell me how I can purchase a case of them?

  93. Michelle Nelson Sep 30, 2012 at 10:13 am - Reply

    I just bought the Sharp Cheddar Bites . They are so good . Love the packaging it is very catchy it’s what caught my eye to begin with .

  94. Tom Merrill Oct 4, 2012 at 6:20 pm - Reply

    the sweet heat popcorn is amazing unfortunately Wal-Mart in Wauseon, Ohio does not carry it anymore.

  95. Carolyn Fields Dec 12, 2012 at 7:16 pm - Reply

    I agree with a lot of the comments. You find something you like then it is gone. We really enjoyed the Cornbread Square crackers but can’t find them. Have looked at 3 nearby stores in Pasadena, Texas and also 2 in New Mexico. No one knows anything about them. Jalepeno crackers are ok but they don’t seem to sell, since they still have plenty on the shelves.

    • Rand Apr 16, 2013 at 8:24 pm - Reply

      Same here in Spokane /Coeur d’Alene area.. Lots the jalapeño crackers on the shelves but none of the cornbread which is my favorite.. I prefer to use my own hot sauce and the flavor of the jalapeño kind ruins the taste. I don’t know why they pulled their best selling crackers… Plus all of the local stores seemed to shrink the house brand area in favor of the national brands.
      I’m trying to avoid the big names and any that use HFCS as a primary ingredient.
      Any suggestions?

  96. Charlene Jarnagan Dec 26, 2012 at 2:37 pm - Reply

    Your World Table offers quality products which I buy when available, but neither your Temple or Belton stores seem inclined to stock these products. Since they will not carry stock, is there anyway that a consumer could these items over the internet? Thank you

  97. Graeme Feb 7, 2013 at 2:39 pm - Reply

    Love their cracker selection, good value & taste good except seems about a third of them are always broken!

  98. toner cartridge Feb 26, 2013 at 12:21 pm - Reply

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  99. Deege Mar 4, 2013 at 4:51 pm - Reply

    I noticed last night that the World Table Garlic Pistachios that I’ve become almost addicted to have changed labels, and are now Great Value brand. I wonder if they are phasing World Table out?

    • myprivatebrand Mar 5, 2013 at 8:35 am - Reply

      You may well be right -over the last few years Walmart has definitely not supported the brand as much as they can

  100. Marcia Mar 10, 2013 at 2:25 pm - Reply

    I have been eating the World Table Mozzarella and Pepperoni religiously, but have found it gone as of late. Please bring it back. My family loves them. My husband loves the Ultimate Sicilian and the Philly cheese has a great sauce.

    • Suzanne Mar 11, 2013 at 6:15 pm - Reply

      You should never get too attached to any World Table product…b/c as soon as they seen it’s flying off the shelf they will just take it off the shelf altogether!!

  101. nick Apr 8, 2013 at 4:15 pm - Reply

    I tried to buy World Table Philly Cheese Steak Pizza today and the shelves were empty. when
    asked if any were in stock employees told me that the World Table Pizza’s were being eliminated and would no longer be available.

  102. Danielle Apr 16, 2013 at 12:38 pm - Reply

    I love the world table pizza brand. The package advertised a pizza with fresh Ingredients. The taste was very good and it was offered at a reasonable price!! Great job.

  103. Diane S May 21, 2013 at 5:06 pm - Reply

    We loved the flavor of the garlic crackers, however they were so broken up that we did not serve them for a recent party. Since the seal was broken I didn’t try to return them to Walmart.
    Probably will not buy them again as we do not enjoy eating crumbs!

  104. Rebecca S Aug 10, 2013 at 8:57 pm - Reply

    I love the Sweet Potato Chips, but would like them in a maple syrup / cinnamon / nutmeg type flavor – and some pecans would make it just like a southern favorite – sweet potato pie!

  105. Jerry Warner Aug 21, 2013 at 12:26 pm - Reply

    Suddenly their World Table Sweet Corn Salsa is no longer available. It is a fantastic and unusual salsa. It flew off the shelf. Now it is no longer available???

    Very strange? Does anybody have any information about this product or know why it
    is being dropped from their line of products?

    Please advise.

  106. JANET PATESEL Sep 19, 2013 at 9:27 am - Reply

    Why has the Jalapeno Cheddar Crackers gone off the shelves? Who makes them for Walmart so we will be able to get them some other way. This is so wrong to take all the products off the shelves. BRING THEM BACK. A lot of people LOVE these products and miss them. For me that is the only reason I came into Walmart was for these crackers. Now Walmart has lost all my business.

  107. Madie Oct 12, 2013 at 5:28 pm - Reply

    I can’t find the thin chocolate World able cookies.
    I bought them before and now they don’t seem to be available.

  108. Sib Carpenter Oct 18, 2013 at 3:42 pm - Reply

    I purchased the world table bread twist a while back at Walmart and of course they don’t have them anymore. This is what I hate about Walmart!! They are famous for doing this and I’m really ready to call it total quits with Walmart!!! I can not locate the bread twist on the web either. Really mad. They are really delicious.

    • Suzanne Oct 20, 2013 at 12:38 pm - Reply

      They ARE famous for it!! Its like they do it on purpose…..oh we have people interested in this brand lets pull it off the shelf!!

  109. helen mooty Nov 19, 2013 at 5:14 pm - Reply

    I’m having withdrawal symptoms because I can’t get my World Table mozzeri
    la pepperoni pizza. My local Walmart doesn’t carry it antmore. HELP!!!

  110. KLOV Jan 23, 2014 at 11:10 pm - Reply

    The World Table Chocolate Caramel Cookie Thins are amazing (and addictive!) but are almost impossible to get. Reading through these replies, that seems to be a theme. Why? If something is selling that well, why on earth wouldn’t Walmart stock more of it? This label has so many good products, but they’re so hard to find, I’ve just about given up on them.

    • Jerry Jan 24, 2014 at 2:36 pm - Reply

      Not sure the city you are in but I’m in Baton Rouge and I agree with you but the funny thing is
      I have found that my local Wal-Mart closest to me has a poor stock of various World Table items, yet other Wal-Marts across town may be
      well stocked on many different World Table items. I have also gone into different Wal-marts
      in other cities and find that they too will be well stocked on various World Table items. When I do find a stock of something that I like, I buy several as a stash and hope that I will be able to locate more in the future. It appears that this is a nationwide problem with this brand.

  111. Kansas City flatbread lover Jan 24, 2014 at 5:13 pm - Reply

    I loved the World Table Flatbread Four Cheeses and Jalepeno crackers. It was very flavorful and went great with everything. Please bring it back to the store !!!

  112. Kamron Goodall Feb 17, 2014 at 7:40 pm - Reply

    I would like to know why Walmart stopped ordering the World Table rice crackers. I wish I could order them directly. I want the lime and black pepper as well as the sea salt. Someone please let me know if there is a way I can order some. Tks.

  113. Kathy Stamey Feb 18, 2014 at 2:30 pm - Reply

    I love the world table sea salt rice thins,but I have not been able to find them for three weeks now and I am very disappointed!

  114. Madge Skelton Apr 5, 2014 at 7:26 pm - Reply

    I, too, would like to know what happened to the World Table Sweet Corn Salsa?? I have just recently gotten my 82 year old Dad hooked on it and we can’t find it in either of our 2 closest Walmart stores! Help!!

  115. Betty Stafford Apr 9, 2014 at 11:31 am - Reply

    What happened to the BEST rice crackers EVER made?????
    Please bring them back!!!!!!!!!!! Can I order them on line?

  116. suzie. douget Apr 20, 2014 at 10:06 pm - Reply

    Why are the World Trade ChocolAte Thins no longer available?

  117. ShadowsGathered Apr 21, 2014 at 2:26 pm - Reply

    Yep, as is usual with Walmart, once they got people hooked on the World Table products they began to remove them from their shelves. We loved the World Table pizzas so, of course, those are all gone. Some of them were replaced with Sam’s Choice, but now even those aren’t completely represented anymore. They had a lovely thin crust pizza with 3 kinds of pepperoni on it that I just couldn’t get enough of. Gone, as are several other World Table products that I had discovered and enjoyed! Sometimes I believe Walmart is simply run by aggressively stupid people.

  118. Anna Aug 29, 2014 at 8:25 pm - Reply

    You seriously need to fix the lids on your salsa so they are not so freakin hard to open!! There is NO REASON for a lid to be placed on a jar where it takes forever to come off. No matter how hard I tried to twist the thing off, it would not move .I tried this for over 10 minutes. And it would not open. I don’t know if you guys use a machine or what to put the lids on your salsa. Anyway what ever it is. the lids are on way too tight.

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