There’s More Ways To Save With Private Brand – Food Lion

Salisbury-based Food Lion continues to its commitment to its Private Brands with an extensive in store marketing program featuring: aisle violators, floor graphics, front of store end cap signage, a corrugate pylon complete with brochure. The “More Ways to Save” campaign promotes a selection of the Food Lion/Delhaize Private Brands includes: the NBE food brand Food Lion, the GM and Paper brand Home 360, the premium unique foods brand Taste of Inspirations and the HBC brand Healthy Accents.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.