Mississauga, Ontario based – Walmart Canada announced today that its supercenters are the exclusive Canadian supplier of Wholesome Goodness offering consumers high quality, great tasting food products that are simple, naturally delicious and always affordably priced. The new exclusive brand will serve as a defacto Private Brand at Walmart Canada. The engaging modern designs were created by the New York based branding firm, United*.
“Walmart Canada continues to present affordable leading-edge products to its customers,” explained Les Mann, Senior Vice-President of food and consumables. “We are very excited to now offer up to 80 Wholesome Goodness products made with natural ingredients and ranging from snack foods, to hot and cold cereal, to salad dressings and pasta sauces at select supercentre locations across the country.”