Vintage Cragmont Sodas from Safeway

Take a look at this selection of vintage Private Brand Packaging. Cragmont Sodas where a staple of Pleasanton, California based Safeway for many years. Retro and faux retro packaging seems to be the fad of the week from national brands is their an opportunity for retailers to engage consumers with their mothers and grandmothers packaging? Over the years Private Brands have gotten such a bad wrap for poor design it is exciting to see retro packages that break that mold. What do you think?



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.