Take a look at this selection of vintage Private Brand Packaging. Cragmont Sodas where a staple of Pleasanton, California based Safeway for many years. Retro and faux retro packaging seems to be the fad of the week from national brands is their an opportunity for retailers to engage consumers with their mothers and grandmothers packaging? Over the years Private Brands have gotten such a bad wrap for poor design it is exciting to see retro packages that break that mold. What do you think?