Wegmans Introduces Private Brand Blood Glucose Monitoring

Just in time for Diabetes Awareness month Rochester, NY-based grocer Wegmans announced the introduction of a Private Brand blood glucose monitoring system – a basic tool in self-care for people with diabetes. Wegmans’ TRUEresult system and TRUE2go – small enough to fit a purse, pocket or gym bag – can help those with diabetes and pre-diabetes track blood glucose levels more easily and at a lower cost than with other comparable systems on the market today.

Diabetes is on the rise: A new report from the Centers for Disease Control and Prevention estimates that about one in 10 U.S. adults (some 30 million people) have diabetes. The CDC projects that the incidence will double or triple by 2050. Among children and adolescents, diabetes is also a growing health concern. Two million adolescents aged 12-19 have pre-diabetes, according to the American Diabetes Association, putting them at higher risk in their adult years for developing heart disease and other illnesses.

While uncontrolled diabetes can lead to serious health complications and add to the nation’s health care bill, keeping blood glucose in the target range can help people with diabetes enjoy healthy lives over many years.

Testing is key to staying on track, says Wegmans Pharmacist Brian Pompo, coordinator of wellness and clinical services for pharmacy. “Your daily measures of blood glucose let you know if you have your diabetes under control, and give your health care providers the data they need to make therapy decisions.”
“Glucose self-monitoring, along with carbohydrate counting, helps people with diabetes develop an everyday pattern with the best amounts and timing for food, exercise and insulin,” says Wegmans Nutrition and Product Labeling Manager Jane Andrews, MS, RD. “Later on, they can use testing information to make adjustments. For example, they might check blood glucose levels just before going out for a 30-minute run, and results will help them decide how much extra carbohydrate to eat so that blood sugars don’t drop too low. More knowledge means better control … and greater flexibility to enjoy life!”

The TRUEresult’s new features
Wegmans’ TRUEresult home testing system is easy to use and gives faster results than most other brands. Because the machine automatically calibrates itself to each test strip, you don’t have to enter a test strip code – eliminating a common source of error. You just stick a testing strip into the machine, prick your finger with the lancet to collect a drop of blood, and touch the finger to the testing strip. The strip absorbs the blood and activates the machine. A large-display readout appears in just 4 seconds. The machine has four testing reminder alarms, a 500-test memory to see trends over time, and alerts the user to test for ketones if blood glucose levels are high. “These features help patients stay healthier by flagging any problems so they can be addressed in a timely way,” Pompo explains.

The TRUE2go system, Pompo says “is what we call the gym bag solution to testing; it’s the smallest device I’ve seen on the market – easy to carry when you’re on the go.”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.