This past week Sacramento, California-based Raley’s Supermarkets launched a new Private Brand of refrigerated fresh-prepared meals, entrees, side-dishes and related items under the ‘Raley TO GO’ brand.
The new ‘Raley’s TO GO’ features 23 varieties of pre-packaged refrigerated, ready-to-heat foods:
Single Serve Meals
- Grilled Chicken Breast with Mashed Potatoes & Gravy with Tender Vegetables
- Italian Style Breaded Chicken Breast Cutlet & Linguini
- Cheese Stuffed Shells with a Rustica Tomato Sauce & Tender Mixed Vegetables
- Cheese Bandolini Pasta in Chardonnay Tomato Cream Sauce with Tender Green Beans
- Verde Chicken Enchiladas (2-count)
- Red Chili Chicken Enchiladas (2-count)
- Green Beans in Garlic & Chive Butter
- Broccoli Rice & Cheese Casserole
- Roasted Yukon Basil-Parmesan Potatoes
- 5 Cheese Macaroni & Cheese
- BBQ Pork & Vegetable
- Grilled Chicken & Vegetable
- Beef & Shiitake Mushroom
- Grilled Teriyaki Chicken
- Yellow Curry Chicken
- Red Curry Chicken
- Tuscan Style
- Asian Style
- Southwest Style
- Chicken Caesar
- Grilled Chicken Penne Alfredo with Broccoli
- Italian Style Spaghetti & Meatballs
- Classic Beef Lasagna
According to the blog the Fresh & Easy Buzz: Raley’s is promoting its ‘Raley’s TO GO’ line launch extensively. For example, this week the Sacramento-based family-owned grocery chain is featuring the brand in a promotion, which includes promotional pricing – $5 each for all of the items except the family size entrees, which are $10 each – along with an added bonus: When shoppers buy any four packages (mix and match) of the $5 retail items (20 SKUs total) they receive the fifth one free.
In addition to promoting the brand in its weekly advertising circular, Raley’s has displays featuring the ‘Raley’s TO GO’ products, along with colorful point-of-purchase signage in the fresh deli sections.
Raley’s is also promoting the new line on the radio, such as the promotion it’s currently doing with Sacramento-based radio station KYMX. The promotion, which has been running since Wednesday, offers listeners a chance to win four free ‘Raley’s TO GO’ meals each day. The meal includes one entrée and two side dishes.
Read the entire post from the Fresh & Easy Buzz: