Hannaford Launches Home 360

I am often amazed by the lasting impact of the work that I have done over the years, loyal readers know that I spent several years working at Delhaize owned Food Lion and worked on many Private Brands while I was there. Some three years later the recommendation of the  team that I worked on made, to take the Home 360 brand to our sister banner Hannaford in Maine has finally come to fruition.

I worked with a talented team from Fort Worth based MMI and Immotion Studios to develop the award winning branding, name and package design.

According to Hannaford’s Facebook page, it’s also changing the name and label of its pet foods from Hannaford brand to Home 360. “It’s a whole new look, but still the same nutritious, high-quality foods your pets love, with the same low prices that beat the national brands.”



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.