Delhaize owned, Scarborough, Maine based Hannaford asked for feedback from moms on its Private Brands and is using Twitter and Facebook to get the word out.
The program called “Hannaford Conversations” asks customers “How do Hannaford Brand products help you stick to your budget?”
The conversation brings “real, busy moms together to talk about what their grocery shopping experiences are really like.”
The website includes video clips and invites others to participate in the conversation.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- William-Sonoma Shines With Private Brand Baking – June 16, 2013
- Champion Brands Now Offers Private Brand Brake Fluids – June 16, 2013
- Fifty2, The MPB Project: A&P – Via Roma – June 13, 2013
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