Hannaford Talks To Moms About Private Brand

Delhaize owned, Scarborough, Maine based Hannaford asked for feedback from moms on its Private Brands and is using Twitter and Facebook to get the word out.

The program called “Hannaford Conversations” asks customers “How do Hannaford Brand products help you stick to your budget?”

The conversation brings “real, busy moms together to talk about what their grocery shopping experiences are really like.”

The website includes video clips and invites others to participate in the conversation.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.