Private Brand in Living Color: B&N Launches Color Nook

Just as expected Barnes & Noble has announced the release the newest version of it Private Brand ebook reader the Nook Color, the successor of the original Nook launched a year ago and a device ready to compete both with the iPad and the Kindle.

This new release should make for an exciting head to head battle between two Private Brands, Amazons Kindle and Barnes & Noble’s Nook Color.

The Nook Color specs include:

  • Size: 8.1 x 5.0 x 0.48 inches
  • Weight: 15.6 ounces
  • 7-inch Vivid View touchscreen display
  • 1,024 x 600 resolution
  • Storage – 8GB
  • MicroSD support of up to 32GB
  • MP3 & AAC audio player support
  • MP4 support
  • Mono speaker
  • 3.5 mm stereo headphone jack
  • Support for a variety of text documents: EPUB, PDF, XLS, DOC, PPT, PPS, TXT, DOCM, XLXM, PPTM, PPSX, PPSM, DOCX, XLX, PPTX
  • Rechargeable battery – up to 3 hours of use
  • Nook kidz app
  • Chess & Sudoku
  • Wi-Fi 802.11 b/g/n – Free Wi-Fi in Barnes & Noble
  • Personalized wallpaper
  • Pandora Internet radio
  • Crossword puzzles
  • Media Gallery: JPG, GIF, PNG, BMP
  • USB connectivity


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.