Harris Teeter Redesigns HT Traders

Matthews, North Carolina based grocer Harris Teeter fielded Internet-based research looking to get consumer feedback on a potential redesign of its premium Private Brand HT Traders. The research was fielded to existing customers who have signed up to receive an E-Vic promotional email.

In the research HT customers were asked to take part in a short Survey Monkey battery of questions and given examples of the proposed package redesign. Unfortunately the examples provided are difficult to see and don’t appear to do the new designs justice.

What do you think?



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.