Ahold Launches Private Brand Instant Combo Savings

Private Brand promotions are constantly evolving and part of that evolution is the ability of retailers to partner with national brands to benefit both the national brand and the private brand. This past week Ahold-US siblings Giant Carlisle and Martins launched a new program called Instant Combo Savings, Stop & Shop and Giant Landover followed suit this week.

The promotion was created by the marketing services company ICS and can be delivered across multiple channels including: grocery, mass and drug. The program includes 9 – 12 free offers per program with savings delivered instantly at checkout and is supported by support in the weekly circular, a full-page FSI and in store merchandising/displays.

This program is growing and in early 2011 will include Ahold, Rite-Aid, Hy-Vee, Save Mart, Harris- Teeter, Roundy’s and Pathmark.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.