Private Brand Rewards Via Kroger Credit Card

U.S. Bank and Kroger today announced that U.S. Bank will issue credit cards and reloadable prepaid debit cards with rewards to help Kroger customers save money on groceries and fuel. Customers who shop at Kroger’s family of stores — including Ralphs, Fred Meyer, Fry’s, King Soopers, Dillons, QFC and City Market — will earn free groceries and fuel discounts with every purchase when they use their 1-2-3 REWARDS MasterCard, Fred Meyer Rewards MasterCard, Ralphs rewards plus MasterCard, or Visa prepaid debit card with 1-2-3 REWARDS from U.S. Bank. Offering this suite of Rewards cards is the next step in a long-standing strategic alliance between U.S. Bank and Kroger.

Beginning November.8th, existing cardholders’ accounts will transfer to U.S. Bank, which gives Kroger customers access to new benefits like mobile banking and 24-hour customer service. Cardholders who make purchases using their rewards card automatically earn points toward reward certificates for free groceries. Every dollar spent earns rewards points, with double points earned for purchases made in Kroger’s family of stores and triple points for buying Private Brand products. Additionally, cardholders may earn an extra five-cents-per-gallon discount on fuel purchases at participating Kroger-operated fuel centers.

“Kroger is thrilled to partner with U.S. Bank to offer an exciting suite of rewards cards that help Kroger customers to earn free groceries and fuel discounts,” said Kathy Kelly, president of Kroger Personal Finance. “U.S. Bank shares our commitment to listening to customers and offering the right financial products that reward them for their loyalty.” Visit for more details about the entire suite of cards.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.