PLMA Announces Keynote Speakers

The Private Label Manufacturers Association – PLMA, announced the seminars and speakers planned for its PLMA 2010 Private Label Trade Show, slated for November 14 through November 16 in Rosemont Convention Center in Rosemont, Illinois.

On Monday, November 15, PLMA’s Salute to Excellence Breakfast will offer a Keynote Presentation by Don McGeorge, former Chief Operations Officer of The Kroger Co.

The Retail Trends Breakfast — to be held from 8:00 a.m. to 9:00 a.m. on Tuesday, November 16 — will feature Parag Desai, principal of McKinsey & Co., whose presentation is titled “Retail Trends 2011: Navigating the New Normal.”

The November 14 Sunday Seminar Program will feature Michael Sansolo, contributing editor for His presentation, scheduled for 1:00 p.m. to 1:30 p.m., is titled “The Private Label Imperative.”

Prior to the opening of Innovation Hall on Sunday afternoon, November 14, PLMA will present a series of Innovation Seminars & Workshops from 1:00-3:00 pm, offering a range of experts, opinion and insights on the latest trends, technologies, research and growth opportunities for store brands.

Innovation Hall will also be home to PLMA’s popular Idea Supermarket, comprising 2,000+ exceptional products spotlighting the latest in product concepts, packaging and program innovations from retailers across the country and around the world.

PLMA’s Executive Education Program will be presented on Saturday and Sunday, November 13 & 14, offering retailers and manufactures an opportunity to register for “Weekend with St. Joe’s” – executive level classes and workshops created specifically for the private label industry in conjunction with St. Joseph’s University, Philadelphia. Concurrently, SQF and BRC food safety training seminars will be offered by PLMA in conjunction with Silliker, Inc. An industry leader in third-party audit and certification services.

For information about exhibiting or attending this year’s show, call the PLMA at 212-972-3131, or email the association at

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.