Daily Archives: October 19, 2010 »

Marks & Spencer Re-Evaluates National Brands

Marks & Spencer Re-Evaluates National Brands

Christopher Durham October 19, 2010 0

Marc Bolland, the new chief executive of Marks and Spencer, plans to evaluate its test of National Brand food as part of a strategic review. The major British retailer, with over 895 stores in

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Feel The Emotional Pull of Store Brand Formula

Feel The Emotional Pull of Store Brand Formula

Christopher Durham October 19, 2010 0

The folks at PBM continue after their acquisition by Perrigo to aggressively extol the virtues of Private Brand formula. This commercial has a compelling emotional tug that should speak to budget conscious moms

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