Historically Private Brand package design has been maligned and often for good reason but take a look at this interesting set of vintage Kroger Private Brand packaging. There is something intriguing about its uncomplicated innocence. What do you think?
Latest posts by Christopher Durham (see all)
- Unified Grocer’s Redesigns Springfield – Nov 27, 2014
- Happy Private Brand Thanksgiving! – Nov 26, 2014
- FMI Plans Big for the 2015 Private Brand Summit @ FMI Connect – Nov 25, 2014