Vintage Kroger Private Brand Packaging

Christopher Durham Oct 14, 2010 0

Historically Private Brand package design has been maligned and often for good reason but take a look at this interesting set of vintage Kroger Private Brand packaging. There is something intriguing about its uncomplicated innocence. What do you think?




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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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