Historically Private Brand package design has been maligned and often for good reason but take a look at this interesting set of vintage Kroger Private Brand packaging. There is something intriguing about its uncomplicated innocence. What do you think?
Latest posts by Christopher Durham (see all)
- David Atkins, VP of Own Brands, BJ’s Wholesale Club Talks to PLMA Live! – May 21, 2015
- “The 6 Trends Shaking Up Private Brand” Revisited – May 21, 2015
- Food Lion Redesigns Private Brand – May 20, 2015