Private Brands Win International Pentawards

The Pentawards is the first and only worldwide competition exclusively devoted to packaging design in all its forms. This years awards were given to packaging designs from the world over created or brought out in 2009/10. The international competition includes a number of categories for Private Brands, take a look at the winners from the Food Category, this is some outstanding work .

Check out the Pentawards sight to see all of the winners.

Gold Pentaward 2010
Food
Distributors’/Retailers’ own brands

Brand: The Deli Garage Multi Noodles
Entrant: Kolle Rebbe GmbH
Country: GERMANY

www.kolle-rebbe.de

www.korefe.de

Silver Pentaward
2010
Food
Distributors’/Retailers’ own brands

Brand: Duane Reade – Skyline
Entrant: CBX (New York)
Country: USA
www.cbx.com

Silver Pentaward 2010
Food
Distributors’/Retailers’ own brands

Brand: Jacobs Utvalgte
Entrant: Strømme Throndsen Design
Country: NORWAY
www.stdesign.no

Bronze Pentaward 2010
Food
Distributors’/Retailers’ own brands

Brand: Ica
Entrant: Designkontoret Silver KB
Country: SWEDEN
www.silver.se

Bronze Pentaward 2010
Food
Distributors’/Retailers’ own brands

Brand: Fresh and Easy
Entrant: Pemberton and Whitefoord
Country: UK
www.p-and-w.com

Bronze Pentaward 2010Food
Distributors’/Retailers’ own brands

Brand: Waitrose – Smoked Salmon
Entrant: Turner Duckworth: London & San Francisco
Country: UK
www.turnerduckworth.co.uk



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.