Pleasanton, California based grocer Safeway announced the launch of their newest Private Brand “In-Kind.” The natural personal care line of products for body, hair, face and hands was announced in the official company blog, “Today at Safeway”. The new brand as designed by the branding and design agency Pearlfisher and will include: body washes, shampoos, conditioners, facial products, hand soaps and more.
The curvy ergonomic lines of Method heavily influence the distinctive package design for “In-Kind” it is a nice innovation in a Private Brand.
All products have:
- +90% natural ingredients
- Clean, Fresh, and Natural Scents
- Strong efficacy
All Products DON’T have:
- Animal by-products
- Petroleum or petroleum based products
- Synthetic colors
- Mineral oil
- Synthetic fragrance