Topco to Debut New Products at its 2011 Super Show

Skokie, Illinois based cooperative Topco Associates, announced that its 2011 Sales and Merchandising Super Show will be held May 9 to 12 at the Renaissance Conference Center in Schaumburg, Illinois. Members will get a preview of new Private Brand products in Topco’s Health and Beauty Care, General Merchandise, Pharmacy, Grocery, Frozen and Dairy / Bakery programs.

For more information, contact Dan Mazur, senior vice president—program management, at 847-329-3453 or; or contact Curt Maki, vice president—GM/HBC/pharmacy, at 847-329-3554 or

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.