Private Brands Lead Growth at Macy’s

Cincinnati, Ohio-based department store giant Macy’s posted better-than-expected sales results for the five-week period ended October 2, 2010, this came on the heels of strong back-to-school business, driven by outstanding performance from Private Brand standouts: Material Girl, Madonna’s exclusive juniors Private Brand and American Rag.

Macy’s comparable-store sales for September 2010 rose 4.8%, following an increase of 4.3% registered in August 2010 and reflecting a sharp improvement from a decline of 2.3% witnessed in September 2009. Year-to-date comparable-store sales grew by 5%.

Online sales, which include macys.com and bloomingdales.com, continued their growth momentum in September and soared 29.3% for the month under review, and were up 29.8% year to date. Macy’s is seeking to expand both the Macy’s and Bloomingdale’s brands.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.