Cincinnati, Ohio-based department store giant Macy’s posted better-than-expected sales results for the five-week period ended October 2, 2010, this came on the heels of strong back-to-school business, driven by outstanding performance from Private Brand standouts: Material Girl, Madonna’s exclusive juniors Private Brand and American Rag.
Macy’s comparable-store sales for September 2010 rose 4.8%, following an increase of 4.3% registered in August 2010 and reflecting a sharp improvement from a decline of 2.3% witnessed in September 2009. Year-to-date comparable-store sales grew by 5%.
Online sales, which include macys.com and bloomingdales.com, continued their growth momentum in September and soared 29.3% for the month under review, and were up 29.8% year to date. Macy’s is seeking to expand both the Macy’s and Bloomingdale’s brands.