PLMA’s Chicago Trade Show is less than two months away and the show slogan “Store Brands Got The Power” has sent exhibit sales up more than 15% over last year. New products, new suppliers, new packaging ideas are all going to be on display. PLMA news anchor Jodi Daley and PLMA President Brian Sharoff host a guided tour to what’s ahead at the show. Contributing reports from Michael Sansolo and Len Lewis will make your show visit easier and more productive. PLMA Live’s show preview airs Monday, October 4 through Wednesday, October 6 on

Mark your calendar for PLMA’s Trade Show Preview October 4-6 on

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.