Private Brands & Higher Education

Take a look at this interesting presentation titled “Private Brands Consumer Packaged Goods”from Professor Domenick Celentano Retail and Supply Chain Institute – Kean University. Professor Domenick Celentano has held key executive positions in Celentano Bros, #2 Italian Frozen Food in the North East Professor Entrepreneurial Studies & Family Business Management at Fairleigh Dickinson University Retail Marketing at Kean University http://kean.domenickcelentano.com/home dcelenta@kean.edu The FoodPreneur Food Consultancy Food Entrepreneurship Professional Training.

The 76 page presentation does not present anything new but instead continues to validate the theories and stratigies of retailers over the last few years.

Private Brands Seminar Sept 2010



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.