If you missed THE PRIVATE BRAND MOVEMENT Conference “Building Brands at Retail” session, September 27-28, 2010 in Chicago, you have another chance to join Carol Citkovic Best, Senior Strategy Director, Anthem Worldwide and Kathy Oneto, Vice President, Brand Strategy in Anthem Worldwide and to be part of the conversation about top retailers reinventing their brand strategy, packaging and design to be more relevant to today’s new consumers.
They will present “Brand Governance in the Private Brands Revolution.”
Date: Thursday, October 21, 2010
Time: 1:00 p.m. (EDT)
12:00 p.m. (CDT)
11:00 a.m. (MDT)
10:00 a.m. (PDT)
Duration: 30 minutes
(20 minute presentation,
10 minute Q & A)
In this “live session” you’ll hear how brands create a connection with customers, one that’s not just based on price sensitivity but real brand preference. How do you move beyond value? How do you connect with your customers in a proprietary way?
After this 20-minute presentation, Carol and Kathy will take your questions.
In the new world of private brands, influence is broadening, permission with consumers is growing, and the marketplace is evolving — all at an accelerated pace. The way brands are managed and governed in this new world order needs to change. It requires a sizeable shift from launching products and labels to building brands and equity. Legacy value-based offerings are being replaced by more elaborate multi-category, consumer benefit-driven solutions that require a more sophisticated approach to brand governance.
Hear Anthem Worldwide perspectives from working with leading global retailers including: Walmart, Safeway, CVS/pharmacy, PetSmart, Woolworths, E-Mart and others.
The next generation of brands is happening.