Private Brand Governance: The Next Frontier

If you missed THE PRIVATE BRAND MOVEMENT Conference “Building Brands at Retail” session, September 27-28, 2010 in Chicago, you have another chance to join Carol Citkovic Best, Senior Strategy Director, Anthem Worldwide and Kathy Oneto, Vice President, Brand Strategy in Anthem Worldwide and to be part of the conversation about top retailers reinventing their brand strategy, packaging and design to be more relevant to today’s new consumers.

They will present “Brand Governance in the Private Brands Revolution.”

Date: Thursday, October 21, 2010
Time: 1:00 p.m. (EDT)
12:00 p.m. (CDT)
11:00 a.m. (MDT)
10:00 a.m. (PDT)
Duration: 30 minutes
(20 minute presentation,
10 minute Q & A)
Cost: FREE

In this “live session” you’ll hear how brands create a connection with customers, one that’s not just based on price sensitivity but real brand preference.  How do you move beyond value? How do you connect with your customers in a proprietary way?

After this 20-minute presentation, Carol and Kathy will take your questions.

In the new world of private brands, influence is broadening, permission with consumers is growing, and the marketplace is evolving — all at an accelerated pace. The way brands are managed and governed in this new world order needs to change. It requires a sizeable shift from launching products and labels to building brands and equity. Legacy value-based offerings are being replaced by more elaborate multi-category, consumer benefit-driven solutions that require a more sophisticated approach to brand governance.

Hear Anthem Worldwide perspectives from working with leading global retailers including: Walmart, Safeway, CVS/pharmacy, PetSmart, Woolworths, E-Mart and others.

The next generation of brands is happening.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.