Private Label: Consumer Perceptions & Intentions – The Webinar

The Food Institute, NPD Group and the Private Label Manufacturers Association (PLMA) will present a one-hour webinar entitled Private Label: Consumer Perceptions & Intentions. This webinar will delve into the world of Private Brand and explore perceptions, usage patterns and intentions as it navigates marketers and manufacturers alike through the complexities of understanding this increasingly popular market segment.

The  October 27, 2010 webinar will feature Brian Sharoff, President, Private Label Manufacturing Association and Darren Seifer, Food & Beverage Industry Analyst, NPD Group and will be moderated by Brian Todd the President of  The Food Institute

Whether Private Label offers you an opportunity or a threat, this presentation is not to be missed! Know and understand today’s Private Brand shopper!

  • Learn how the consumer profile is changing and what affects buying decisions.
  • How do Private Brand choices vary by meal occasion?
  • Where is Private Brand used more? Base dish, ingredient or as an additive?
  • Do Private Brands meet consumers’ specific needs?
  • When is the decision made to purchase Private Brand?

DATE: October 27, 2010 • 12:00 PM Eastern Time
HOW: Via your internet connected computer and telephone
LENGTH: One Hour

Private Label: Consumer Perceptions & Intentions Webinar – $149.00

**Special Discount: Food Institute Members Register For $99.00**
(Contact Sue Antista at or 201-791-5570 ext. 212 to request promo code)

The webinar will begin promptly at 12:00 PM ET on October 27, 2010. Registration entitles you to participate in the webinar from one PC, so the direct contact information must be provided for the person who will be attending. Once you register, you will be receiving an email with instructions for attending the webinar.

About Brian Sharoff
Mr. Sharoff is President of the Private Label Manufacturers Association, a position he has held since 1981. In his official capacity, he reports on industry trends and is  frequent presenter on private label issues at business and industry events worldwide. PLMA represents more than 3,000 members worldwide and sponsors private label trade shows internationally. PLMA presents its annual Private Label Trade Show for the U.S. in Chicago every November. In addition, PLMA presents the “World of Private Label” Trade Show in Amsterdam, The Netherlands, in May, and co-sponsors the Shanghai Private Label Fair in China in December.

Mr. Sharoff joined PLMA after five years as Executive Vice President of the Metropolitan New York Retail Merchants Association, which represented department store chains serving the New York metro market. Prior to that, he served three terms as a Member of the New York Legislature. He has been a member of the adjunct teaching faculty at St. Joseph’s University, Philadelphia. He has also been a co-adjutant instructor on the teaching faculty at Rutgers University, and a lecturer on retailing topics at The New School for Social Research in New York. Mr. Sharoff received his Bachelor of Arts degree from Hunter College in New York (1964) and holds an MA in International Relations from Rutgers University (1966.)

About Darren Siefer
As a food and beverage industry analyst for the NPD Group, Darren provides insights based on NPD’s food-related research to organizations and companies across the country. Darren spent many years with Information Resources, Inc. (IRI) examining consumer packaged goods trends, and worked with a variety of industry leaders covering dozens of food and beverage categories. He has authored NPD topical reports including, How the Economy affects Consumers’ In-Home Meal Strategies, Profile of the Organics Consumer, and the Impact of Baby Boomers and Millennials on America’s Eating Patterns. He is also a contributing writer for numerous trade publications. Darren holds a Bachelor of Science degree from Northwestern University and makes his home in New York City.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.