Will Private Brands Cure Cancer?

Regular readers will know that I try to stay pretty focused on Private Brand related posts and rarely stray into topics outside of my mission however  today I would like to not only present something off topic but ask you to help. My amazing wife is training to run a half marathon as part of The Leukemia & Lymphoma Society’s (LLS) Team In Training program. We are asking for the support of the Private Brand community to raise funds to help stop leukemia, lymphoma, Hodgkin lymphoma and myeloma. She will be running the race in honor of all individuals who are battling blood cancers. These people are the real heroes, and we need your support to cross the ultimate finish line – a cure!

Donate Today & Save  A Life.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.