Take a look at this insightful post from the “The Package Unseen” the blog of Richard Shear the Founding Principal and Creative Director of the agency The Shear Partnership. He even gives you a few snippets from my presentation.
Private brands go public
While I may have some rather more cerebral observations from this week’s Private Brand event in Chicago in the next few days, one simple statistic got my attention the very first day.
23% of sales for an average retailer are now a private brand sales, according to Lisa Rider, VP Retail Marketing, at The Nielson Company. That’s nearly 1 dollar for every 4 dollars spent!
Needless to say those of us with a design practice that is seeing an increase in private brand development, have been sensitive to this for some time. Others in the consumer brand design industry ignore that number at their peril.