The Private Brand Movement Continues with Sam’s & Ahold

By
Christopher Durham

The Private Brand Movement Conference continues with an exciting couple of days from the worlds largest retailers. Kmart, Target and Walmart all presented their groundbreaking Private Brand work and the crowd responded with lively conversations around each.  I will post more on the events as time permits, in the meantime here are a few snapshots from the groundbreaking conference.

The Power of Articulating Your Brand Promise was presented by Matt Biespiel, Senior Director, Global Brand Strategy, MCDONALD'S CORPORATION
Stephen Gates the Senior Creative Director, STARWOOD HOTELS & RESORTS presents a lively discussion on, Transforming a Design Team into a Brand-Building Design Force

A CONVERSATION WITH…IDEAS, STORIES & PERSPECTIVES
Design & Packaging Roundtable: Stepping Out of Brand Name Shadows

Panelists included:
Maurice D. Markey, Vice President, Private Brands, SAM’S CLUB, WALMART STORES, INC.
Melissa Smith-Hazen, Director, Strategic Design, Corporate Brands, AHOLD USA

Moderated by Felicia Rogers, Executive Vice President, DECISION ANALYST

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Christopher Durham
http://www.mypbrand.com
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.

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