TNS Research Surveys Consumers’ Attitudes Towards Private Brands in South Africa

Ground breaking study by TNS Research Surveys to understand consumers’ attitudes towards private label brands

Given the growing strength of private label brands in the South African market, TNS Research Surveys’ invites all retailers and suppliers in the FMCG  arena  to take part in a syndicated exploratory study that will uncover household decision-makers’ perceptions, motivations and behaviour related to private label brands.

The findings, due out in November 2010, will uncover:

  • Consumers’ experiences with private label brands
  • How consumers feel about private label brands
  • How their perceptions have changed over time and in response to the recession
  • The motivators and barriers to buying private label brands vs. branded products
  • How consumers’ attitudes differ across various retail brands
  • How consumers’ attitudes differ across product categories

The syndicated nature of the research will enable a number of clients to participate in this study, thereby sharing the costs and infrastructure of a large-scale qualitative study.

If you’d like to take part or would like more information on this ground-breaking study, please contact Peter Wilson on (021) 657 9653 or or the switchboard on (021) 657 9500. Website:

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.