I am excited to announce a last-minute addition tot he speaker roster for the upcoming Private Brand Movement Conference, September 27-29, 2010 at the Hotel Sax in Chicago. Michael Ellgass the Director of Grocery Marketing, Walmart will deliver the presentation “Great Value Relaunch: Connecting the Brand to Save Money, Live Better” You will get the inside scoop on how Walmart rebranded and relaunched the world’s largest CPG brand. See the advertising that is attempting to evolve it from thrifty alternative to the everyday presence of the Walmart brand.
This is the only event where the world’s top retailers across multiple channels will present an intimate look at their branding strategies, and the hard work it takes to build those brands. Retail presenters include:
- Ace Hardware
- AHold USA
- Family Dollar Stores
- Office Depot
- Sam’s Club
- Victoria Secret Beauty
Retail Attendees Include:
ACE HARDWARE CORP, BLOOM, CANADIAN TIRE, DAYMON WORLDWIDE, DECISION ANALYST INC, DELHAIZE GROUP, DEUTSCH DESIGN WORKS, DOLLAR GENERAL CORPORATION, EMART, FAMILY DOLLAR, GIANT, LL BEAN INC, LOWES, MEIJER STORES INC, OFFICE DEPOT, OFFICEMAX, PETCO ANIMAL SUPPLIES INC, PETSMART, PRINCESS AUTO, SAFEWAY, SAM’S CLUB, SCHWANNS CONSUMER BRANDS, SEARS, STAPLES, SUPERVALU INC, TARGET, TRUE VALUE, VICTORIA’S SECRET BEAUTY, WALMART
The Private Brand event of the year is in less than a week. Space is limited – reserve your spot today!