Breaking News: Walmart to Present at the Private Brand Movement Conference

I am excited to announce a last-minute addition tot he speaker roster for the upcoming Private Brand Movement Conference, September 27-29, 2010 at the Hotel Sax in Chicago. Michael Ellgass the Director of Grocery Marketing, Walmart will deliver the presentation “Great Value Relaunch:  Connecting the Brand to Save Money, Live Better” You will get the inside scoop on how Walmart rebranded and relaunched the world’s largest CPG brand.  See the advertising that is attempting to evolve it from thrifty alternative to the everyday presence of the Walmart brand.

My Private Brand readers are eligible to receive a 20% discount off standard rates when they register using the code MYPBRAND.

This is the only event where the world’s top retailers across multiple channels will present an intimate look at their branding strategies, and the hard work it takes to build those brands. Retail presenters include:

Retail Attendees Include:
ACE HARDWARE CORP, BLOOM, CANADIAN TIRE, DAYMON WORLDWIDE, DECISION ANALYST INC, DELHAIZE GROUP, DEUTSCH DESIGN WORKS, DOLLAR GENERAL CORPORATION, EMART, FAMILY DOLLAR, GIANT, LL BEAN INC, LOWES, MEIJER STORES INC, OFFICE DEPOT, OFFICEMAX, PETCO ANIMAL SUPPLIES INC, PETSMART, PRINCESS AUTO, SAFEWAY, SAM’S CLUB, SCHWANNS CONSUMER BRANDS, SEARS, STAPLES, SUPERVALU INC, TARGET, TRUE VALUE, VICTORIA’S SECRET BEAUTY, WALMART

The Private Brand event of the year is in less than a week. Space is limited – reserve your spot today!

My Private Brand readers are eligible to receive a 20% discount off standard rates when they register using the code MYPBRAND.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.